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I gave this 30-minute presentation at Golden Gavel Advanced Toastmasters on 25 November. The big idea was to use content marketing to bolster one's website so that you can make more sales. This talk was ideally suited to business owners, motivational speakers and trainers.
Citation preview
Winning more sales by writing compelling copy
jacques de villiers
Is your website tanking?
7 early-warning signs that your website is failing
Length of
Visit
Too little
Toooooo much
Newsletter
How to write compelling content for the Internet!- How to get more followers and subscribers!- How to use education-based marketing to drive more traffic to your website
Repeat Visitors
Rankings
Repeat Visitors
Position Expertise
Build High Rankings
Get more visitors on your website
Build your subscriber base
Sell your Wares
Keyword Research
Keyword
Content
Repeat Visitors
Content
1. Answer your customers’ questions 2. Reveal some of your secret tips and tricks 3. Bust an urban legend 4. Write a case study 5. Write your company history 6. Start a debate 7. Review of the year 8. Report on an event 9. Jargon buster 10. Review a book … Source: Web Content Recipe Book - Wordtracker
www.jacquesdeviliers.co.za !
www.writesales.co.za
