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5 Secrets for Manufacturers to Quickly Boost Inquiries
PROBLEMHOUSTON WE HAVE A
Is your website getting you sales? Inquiries? (Gulp...) Visitors?
Is your website generating inquiries?
Is your answer no? Not sure?
Is your website generating inquiries?
We’re going to show you how to turn that NO into a YES.
But first, why should you believe a slideshow you found on the Internet?
•30yearsinmanufacturing,soweunderstandyourchallenges.
•Wesuccessfullyappliedtheseprinciplestoourbusiness(andsoldit).
•15yearshelpingothermanufacturerssucceed.
CraigdeFasselle
ScottdeFasselle
Is your website generating inquiries?
Why are more inquiries an important goal? More inquiries means more OEM customers and more sales.
Is your website generating inquiries?
What would that mean to your business?
Is your website generating inquiries?
What the web “used to be”In the early days of the web were you promised...
Is your website generating inquiries?
A salesman that worked 24/7?
Is your website generating inquiries?
The “Field of Dreams – build it and they will come?”
Is your website generating inquiries?
Not quite how it worked out, right?
Is your website generating inquiries?
Here’s how the web is now:• information-driven• mobile• highly competitive
Is your website generating inquiries?
Most importantly, customers expect more from you— and they’ll leave if you don’t give it to them.
THE FIX:AND IT’S NOTDUCT TAPE
Here’s how you give them what they want:
Give the customer what they want.
Ask yourself who is your ideal customer?
1.
Give the customer what they want.
Thinkofonenewcustomeryou’dLOVEtohave.
Next...
Give the customer what they want.
What questions does that person have?
2.
Give the customer what they want.
Whatarethequestionsyouhearoverandover?
Answerthose,butmoreimportantly...
Give the customer what they want.
What are their pains and problems?
3.
Give the customer what they want.
Howhaveyoumadetheproblemsdisappearforcurrentcustomers?
Give the customer what they want.
WhydidthosecustomersTRUSTyoutofixthoseproblemsforthem?
Give the customer what they want.
Does your website communicate HOW you help them?
4.
Give the customer what they want.
Or does it focus entirely on YOUR products & YOUR company?
If it does, that’s hurting you because...
Give the customer what they want.
Your potential customer is also researching your competitors in the search to solve their problem.
Give the customer what they want.
What will make people contact you instead of the competition?
5.
Give the customer what they want.
Show an interest in them by:• answering their questions• relating to their problems• educating
CHALLENGES:IF IT WAS EASYEVERYONE WOULD DO IT
What could get in your way?
Whatcouldgetinyourway?
Fear of giving away information for free
1.
Whatcouldgetinyourway?
You’re not giving away the IP of how to manufacture your product.
You’re proving you can help them.
Whatcouldgetinyourway?
No idea what to say2.
Whatcouldgetinyourway?
Re-enact a successful sales meeting:• what were the customer’s concerns• how did you address the concerns• record the audio• use audio to help rewrite
Whatcouldgetinyourway?
Content production bottlenecks3.
Whatcouldgetinyourway?
You’re busy.Turn over writing to a copywriter.
(Look for one with a marketing background.)
REWARD:ONE SMALL STEP...
Benefits ofPushing Through:
Benefits of Pushing Through
Text that speaks to customers’ questions & pains builds your credibility by relating to them.
Benefits of Pushing Through
It makes your customer think, “They understand me. I need to contact them. They can help me.”
Benefits of Pushing Through
One more benefit in addition to more inquiries...
Benefits of Pushing Through
Better results in Google.
If your text helps your audience, Google will drive more traffic to you.
Are you ready for more inquiries, OEM customers & volume sales?
Schedule a 30-minute meeting. We’ll give you actions you can take right now.
Call:937-985-1510
Email:[email protected]
