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Tim Calaway Web Strategist
3 Ways to Massively Improve Your Digital Marketing in 2014
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
The internet is not an awkward teen anymore
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
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CHANCES ARE YOUR WEBSITE ISN’T AS AWKWARD EITHER...
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
EVERY FEW YEARS, THE WEB EVOLVES AGAIN...
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
The first "Website" goes live1991
!
World Wide Web The WorldWideWeb (W3) is a wide-area hypermedia information retrieval initiative aiming to give universal access to a large universe of documents. Everything there is online about W3 is linked directly or indirectly to this document, including an executive summary of the project, Mailing lists , Policy , November's W3 news , Frequently Asked Questions . What's out there? Pointers to the world's online information, subjects , W3 servers, etc. Help on the browser you are using Software Products A list of W3 project components and their current state. (e.g. Line Mode ,X11 Viola , NeXTStep , Servers , Tools , Mail robot , Library
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
All data from the "WWW" could be found in this 900+ page directory!
1994
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
Google starts returning its first search results1998
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2000
Google begins selling advertising in search results... AdWords is Born !
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www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
The Internet Changes Forever2003
Google begins paying websites to place contextual ads on their site. AdSense is born - filling the web with advertising dollars. Content is now king. !
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www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
2006
Facebook opens to everyone Youtube reaches 100m views/day !
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www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
2006iPhone release starts the era of Smart Phone
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A new era in Mobile computing is introduced with the ipad 2011
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A BIG CHANGE IS COMING
2010....2011....2012....2013....2014....2015...2016
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
MARKET TRENDS
imobile
searches pass desktop for 1st time
s
20% growth expected in e-commerce
J
36% online only
retailer websites
a
30% of all ad dollars
spent online
b
20144 indicators a change is coming
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
But the biggest indicator of change…2011-2016
Digital Media is Quickly Closing the Gap in Ad Spend!
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
a
Are creating shareable and
engaging content that your target audience wants?
!
Are you sharing these ideas with key influencers online?
Are you compatible with the largest
growing audience online?
1. Write More Content 2. Build Thought Leadership 3. Go Mobile
2014The Year of Content Marketing
3 Ways to Massively Improve Your Digital Marketing in 2014
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience-with the objective of driving profitable customer action.
WHAT IS CONTENT MARKETING?
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SINS OF CONTENT MARKETING
1. Creating a blog that was last updated in 2010
2. Signing up for social media accounts that are virtual ghost towns
3. Collecting e-mail addresses that you’ll never use
4. Allowing your customers to go to competitors for information that you could have easily shared with them
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
consumers/users feel more confident with
a company that delivers custom
content
believe companies that create quality
content are interested in building
a relationship with them
of consumers/users find custom content
useful
61%l
78%P
90%b
WHY IS IT IMPORTANT
COMPELLING CONTENTis a top 3 reason someone will follow a social media brand
x
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
Quality Content
SOCIAL NETWORKS
Ü
"
#
$
%
&
WHAT DOES IT LOOK LIKEINFOGRAPHICS
SEO
BLOGGING
GUEST POSTING
PR
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
A
! G
'
BENEFITS OF GREAT CONTENT
Decrease your cost per lead.
The cost of acquiring a client through content marketing is close to 50% less than traditional online advertising.
Improve Search Visibility
Google rewards brands that produce quality content and maintain a positive online reputation.
Build Brand Loyalty and Clarity
Engage and educate your prospects and clients on their terms, not yours. When’s the last time you fast forwarded through a commercial?
Sell More by Sharing More
Stop Selling-Start Helping, start communicating directly with your consumer.
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded because of their ability to remain visible by distributing their key thoughts and ideas through specific web channels.
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BUILDING THOUGHT LEADERSHIP?
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
• Creating your thought leadership with an eye toward accrual of revenue and not brand value. (remember help not sell)
• Not fully committing to a channel and spreading yourself and message too thin. Concentrate your efforts.
• Not scheduling time to distribute the content you have created
• Avoiding two-way communication with your audience and using channels only as a megaphone instead of a two-way radio.
• Not identifying and communicating with key influencers or other thought leaders in your region, industry, etc.
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SINS OF THOUGHT LEADERSHIP?
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
Responsive Websites adhere to all platform sizes when viewed, making the user experience easier and more fluid.
A non responsive site, is generally difficult to navigate and slower to respond, increasing bounce rates and losing valuable traffic.
WHAT IS RESPONSIVE DESIGN?
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
SINS OF MOBILE WEBSITES
1. Forgetting a call to action
2. Not browser testing and checking a mobile site on different devices
3. Overloading customers with too much info (ie. creating a poor experience for mobile devices)
4. Not building a mobile site when more than 25% of visits are from mobile devices
5. Building a mobile app just because its the popular thing to do (ie. have a good reason to do it.)
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
2014-Smartphone
prices expected to drop if not
free
MARKET TRENDS
i2013 - 60% of all phones were
smartphones
s
2017 Smartphone
users will top 5 Billion
J
M- Government
a
WHY RESPONSIVE?The average 1st time visitor to a website makes a decision in less than 5 seconds.
Less time than it takes to tie your shoes.
b
Why do they leave (bounce)? • Inability to navigate • Can’t find what they are looking for • Poor Design
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
WHAT DOES IT LOOK LIKEMobile Compatible
www.anchorwave.com Phone: +1(520) 622-3731 | e-mail: [email protected]
WHAT DOES IT LOOK LIKEMobile Optimized (Responsive)
QUESTIONS
and
ANSWERSWhere we hope you’ll find the answer to any question you may have about
R( Go ahead. Ask away.
Give us your best shot.
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FACEBOOK facebook.com/anchorwaveinternetsolutions TWITTER twitter.com/anchorwave
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FOLLOW USsocial links
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See you soon!
