How to massively scale WordPress

Mark Brown Senior Product Manager Microsoft Corporation mark.brown@microsoft.com @markjbrown

Speed = Dollars

Frederick Townes CTO Mashable.com frederick@mashable.com @w3edge

Why Performance Matters

Google: +500 ms -> -20% traffic loss

Yahoo: +400 ms -> -5-9% full-page traffic loss (visitor left before the page finished loading)

Amazon: +100 ms (speed decrease) -> -1% sales loss

What should I do?

Web performance starts with the app

Within the app are several types of caching opportunities

Don’t forget about the browser cache

PHP & WINDOWS + IIS

+

IIS 7.X

Default min install

Modular architecture

Streamlined processing pipeline

File-based config

Authorization

Resolve Cache

Execute Handler

Update Cache

Authentication

Send Response

FAST-CGI

Handles requests from app pool

Automatic Performance tuning

• Memory Usage

• CPU Load

• Context Switches

WINCACHE

Boost speed with no code changes

Bytecode Cache

File Cache

Path Cache

Session Cache

User Data Cache

WinCache Statistics

URL REWRITE

Pretty Permalinks for WordPress

Rewrite:

Request headers and Server variables

HTTP Response

Outbound URL’s

Inside specific html tags in response

Import Apache mod_rewrite

http://mycompany.com/?cat_id=3&prod_id=2346 http://mycompany.com/products/widget

PHP 5.3

Updated code base

Native Win32 instead of POSIX

Latest compiler VC9

Use Non-Thread-Safe builds for better performance.

PHP Manager

Register 2x PHP versions with IIS

Easy checking of phpinfo()

Configure PHP error reporting

Manage directives & extensions

WORDPRESS + W3 TOTAL CACHE

+

W3 Total Cache

Optimize Speed and UX for WordPress

Page

Browser

Database

Object

Minify

CDN

W3 Benefits

> 10x performance

“Instant” second page views

Reduced page load time

Optimized progressive render

Improved web server performance

Up to 80% Bandwidth savings

The “Tons of Logos” Slide

W3 Cache is AWESOME

DEMO

WEBMATRIX

New to WordPress or would like to use Windows?

Fastest Way to create a new WordPress site on Windows

FREE!!!

WEBMATRIX

• Customize

– Light-weight editor

• HTML, CSS, PHP, JS

– Database editor

– Monitor HTTP Requests

– Tune and optimize for Search Engines

WEBMATRIX

Publish

FTP or sFTP

Web Deploy

One Click deploy

Includes Database

Web Hosting Gallery

Great deals on hosting

Know how to do WordPress on Windows

Resources

PHP on Windows

http://web.ms/php

WordPress for Windows + IIS with WebMatrix

http://web.ms/wordpress

W3 Total Cache Home Page

http://wordpress.org/extend/plugins/w3-total-cache/

Dev Version with Windows + IIS Support http://downloads.wordpress.org/plugin/w3-total-cache.zip

QUESTIONS?