3 smart ways that you can avoid spending big

budgets for impressive results

3 case studies that show how far you can go

with an efficient media approach

Adrian EnacheManaging Director & Co-FounderThe MasterPlan Agency&

CRO. A/B Testing. Performance Media Case-study

Performance Media Partners

CRO. A/B Testing. Performance Media Case-study

Performance Media Partners

A/B Testing and media optimization made us and our partner achieve a

+94% increase in conversion ratecompared with the test subjects (left and right)

ŠKODA Automotive expertise

*Google Analytics screenshot. Absolute values are CONFIDENTIAL

Performance Media Customers

For our ongoing campaign (started in May) we

registered up to 4% conversion rate

This is a huge performance for the market

segment

This led to a significant amount of leads and also

sales

Also the fact that we implemented and manage

their CRM system adds added value to the overall

performance of the results

Performance Media Partners

International private medical services Focused campaigns for excellent medical services industry

International private medical services Focused campaigns for excellent medical services industry

Performance Media Partners

A/B Testing iterations and media optimizations made us and our partner achieve a

+60% increase in the number of people we managed to put in contact with excellent medical services

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4 Targeting ideas to get great results

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Upload you customer list (by email, phone number)!

Bring closer your customers | Make them important in your community | Lookalike audiences

Don’t forget: you can also exclude certain audiences

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Data that Facebook gathers about us

Source: plankton.com.au

Starting from the type of movies you like to the place you are going to travel or places you like,

you can discover you customers. It identifies if you came back home recently or that you are

going to travel to a specific location in a certain amount of time, (expecting) parents

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Recommendation: also use similar audiences based on your list of customers

Upload you email list

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Get only the fields that are mandatoryYou can choose from a large number of fields that Facebook already has:

Full Name, Email, Street Address, Phone, Zip, City, State, Country, Company Name, Job Title

and anything else in your mind

Recommendation: very good on mobile campaigns

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Let’s keep in mind!

Test what matters

Set realistic goals

Try to help the users

Be eager to test new technologies

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Follow me here:LinkedIn, Twitter, Facebook, Slideshare@adrianenache87adrianenache.com

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themasterplan.ro

Thank you!Questions?

&Adrian EnacheManaging Director & Co-FounderThe MasterPlan Agency