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Proprietary and confidentialSeptember 21, 2016
|Customer Visits & Marketing PersonalizationThe Virtuous Circle
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Agenda
► Intro► Zenreach► 4EG► Challenge► Solution► The Process► Implementation► Personalized Automated Marketing► Results► Future Plans…
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Intro
Founded in 2013, Zenreach delivers WiFi-powered automated marketing proven to bring customers back. We partner with media companies, publishers & agencies to deliver a simple, compelling offering to their local and national clients.
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Intro
- Charles Dampf, General Manager, PS450
ZENREACH
• Email marketing measured by walk-through rates
• Return customer = success
OLD WAY
• Email marketing measured by click-through rates
• Open email = success (and pray that it works)
“We can measure which specials and offers are most effective. Zenreach captures what no other technology out there has been able to show. We see exactly how many people return to our restaurant as a result of an email, which means we can measure which specials and offers are most effective in bringing people back. All around, it's much easier than ConstantContact. We love it!
Intro
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Intro
Founded in 2007, Four Entertainment Group (4EG) is a privately held company formed to acquire, develop, manage and produce a powerful synergy to its thriving, unique bars and restaurants throughout the greater Chicago and Cincinnati.
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Intro
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The Problem
Challenges Facing 4EG : No systematic email collection across locations, nor
automated, cost effective way collect emails.
Historically, email collection was unstructured: used to raffle-off tickets to major area sporting events.
The collection process was inefficient and manual, and did not produce the desired collection numbers.
Even after emails added into their system, there was no easy way to communicate with customers.
No way to understand their customers (demographics, social) nor distinguish new customers from old.
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The Opportunity
4EG was Seeking To Accomplish: Significantly expand customer loyalty program
Improve / automate email collection process
Rebuild / enhance customer communication
Better understand their customers:o Demographic profileo Visitation history
Increase repeat visits
Grow revenue
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The Process Partnered with Zenreach
Deployed Zenreach-powered WiFi across 14 Locationso Utilized 14 New Asus Routers
Created 14 custom location portals
Set-up 50+ Smart Emails, 60+ Email blasts
Launch process:o > 1 day per locationo Less than 1 week total for all 14 locations
Up for over 2 years
How 4EG Uses Zenreach
Customer Insights
4EG Total Audience Insights
Visit History Age Gender Location
Automated Marketing
Insight-Driven Targeted Marketing
Customer Insights
4EG Individual Customer Insights
Personalized Marketing
Insight-Driven Targeted Marketing
Results Insight-Driven Targeted Marketing
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Results Key Observations:
4EG dramatically increased customer contacts and total CRM size
4EG dramatically increased customer engagements & Communication
4EG leveraged automated demography and geography data to dramatically improve messaging targeting, relevancy & response rates
4EG realized never-seen-before proof of marketing performance – measured by verified visits and revenue
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Future Going Forward:
Continue to Automatically build CRM through Zenreach Platform
Begin to leverage new mobile contact paths: SMS and Social
Further leverage the enormous amount of location / visitation and demographic data in our manual email blast creation…
Bring manual email insights and results into the automated messaging world
Deliver messages to my customers @ other locations???
