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@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
The shift from listing management to LOCATION DATA MANAGEMENT
LOCATION DATA: The Foundation for Discovery Marketing
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Gib OlanderVP, Product, SIM Partners
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Location Data Management isn’t a Presentation Layer Solution
Typical Stack
NAP
DATA AMPLIFIER
DATA AMPLIFIER
NAP NAP
DATA AMPLIFIER
API
LISTING MANAGEMENT
LOCATION DATA MANAGEMENT
P r e s e n t a t i o nL AY E R
B u s i n e s sL AY E R
D a t aL AY E R
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Search Results are built from multiple Indices
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
There are two components you need to understand when building location data
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Data Amplifiers
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Google My Business profile page vs. Google location data API
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
• Be discovered by & recommended to an audience of 60 million users
• 100,000 developers – including Pinterest, Waze, Microsoft, Yahoo & Twitter – use Foursquare’s location data
Drive Discovery on Foursquare and Beyond
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
What Consumers Want to See The most important information that mobile searchers want to
see about a local business on maps:
HOURS OF OPERATION
SPECIAL OFFERS AND COUPONS
RATINGS ANDREVIEWS
PRODUCTS AND SERVICES
BUSINESSWEBSITE URL
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Build and Activate a Strong Data FoundationBe visible everywhere consumers are looking.
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Improve Data Through Integrations
Velocity Location Data Ingestion API
Facebook API
Your Data
Velocity Amplification of Data to Ecosystem
Apple
Voice Search
Foursquare
Google My Business
Data Aggregators
IOT
Snapchat
Geo Codes
Attribute Mapping
USPS
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Clarify Your Professional and Location AttributesLocations and people are not the same. Map your data accordingly.
LOCATION DATA
DATA TYPES
Retail Bank Data
HOURS OF OPERATION:
8 am – 8 pm
Professional
Retail Location
Loan Officer Data
HOURS OF OPERATION:
10 am – 6 pm
SPECIALTIES:Retail BankingChecking SavingsATM
SPECIALTIES:MortgageConventional LoanJumbo Loan
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Results of Monitoring LDH
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Brands that increased their Listing Health Score by 20% experienced up to:
Location Data Health Matters
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
“Oh the Places Your Data Will Go”
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Easily Publish Multiple and Tailored Locator Experiences
Data Configuration
LocationManagement
Simple Line of
CodeLocator 1
Locator 2
Locator 3
Locator 4
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Enable One to Moment Marketing with Programmatic Publishing
Welcome to Scottsdale, Annie! Cool down with an iced green tea lemonade at Starbucks.Hi Julie! You are near Nordstrom at
Michigan Ave. The Ray-Ban Aviators you saved in your cart are available at this location. Come get them today!
Hi John! You’ve entered into flu zone. Come and get your flue shot at Walgreens.
The nearest McDonalds is 2.8 miles away. Ride there with Uber.
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
Build
Learn Measure
RESULTS
@ S I M P a r t n e r s @ g o l a n d e r 5 9 # P l a c e C o n f
THANK YOU
30 N. LaSalle Street, Suite 3400, Chicago, IL 60602Phone: 800.260.3380
