1. THE GROWTH1954 2013(187)(35,765)

2. THE CATEGORIES+ 2013 Innovation lion =16 categories 3. Inspiration Networking! innovation !-! Terry Savage Chairman of Cannes lion 4. SXSW ?Innovation lion 5. 2013 STATISTICSTOTAL ENTRY35,765KOREA ENTRY407SHORTLIST3,400LIONS1,200KOREA LIONS DELEGATE11 12,000 6. 35765 X 500=250? 7. THE JURIESR/GABOB GREENBERGBBHJOHN HEGARTYW+KDAN WIEDENDROGA5DAVID DROGAAKQAREI INAMOTO 8. WANTEDICONIC WINNER 9. KR1224 = 9GE0114 = 6UK0102 = 3HK0001 = 1TBG1 0001 = 10010 = 120 10. 11. 407 entry 2 70% SK 8 8 4 MOG 3 LG CNS 2 159 HS Ad 45 117 12. 1 , Entry 12TitaniumPromo2 PR OOH4 PR DIRECT MEDIA DESIGN 13. 1 MEDIA 14. THE DIFFERENCE? 15. 25 , 16. Grand Prix ? 1) Big Idea 17. Grand Prix ? 2) 18. Grand Prix ? 3) Brand Driven 19. Bridge of the life [ ][ ][ ] ()[ Big idea ] ...? 20. There were nine or ten contenders, but four were charity-based work and Cannes has a rule that only work done for paying clients can win the Grand Prix - charity work gets moved into the Grand Prix For Good category. 21. Grand Prix ? 4) Case Study Video 22. Print Case ! 23. Titanium & IntegratedFilmFilm CraftBranded Contents & EntertainmentPressRadioDesignCyberMediaMobileOutdoorInnovationCreative EffectivenessPromo & ActivationPRDirect 24. Titanium & IntegratedFilmFilm CraftBranded Contents & EntertainmentPressRadioDesignCyberMediaMobileOutdoorInnovationCreative EffectivenessPromo & ActivationPRDirect 25. IDEA >CRAFTSMANSHIP ! 26. Titanium & IntegratedFilmFilm CraftBranded Contents & EntertainmentPressRadioDesignCyberMediaMobileOutdoorInnovationCreative EffectivenessPromo & ActivationPRDirect 27. NOT THE LATEST TECH 28. G: Mobile 29. Titanium & IntegratedFilmFilm CraftBranded Contents & EntertainmentPressRadioDesignCyberMediaMobileOutdoorInnovationCreative EffectivenessPromo & ActivationPRDirect 30. THE ISSUES#1. CONSUMER EMPOWERMENT#2. PURPOSE OF ADVERTISING 31. We are not in the business of keeping the media companies alive. We are in the business of connecting with consumers. Trevor Edwards, Nike Vice President for Global brand and Category management. 32. 33. EMPOWERED PEOPLE 34. SOURCE: 2013ADFEST, 35. LEVEL OF EMPOWERMENT 36. THE ISSUES#1. CONSUMER EMPOWERMENT#2. PURPOSE OF ADVERTISING 37. Creative 38. Change the world 39. Change the way the people live 40. Change the people thinkG: PR 41. An inspiring idea, beautifully crafted 42. An intelligent ideaG: OOH 43. I understand the brands purposeG: Direct 44. Creative 45. SELF-ESTEEM OF AGENCY PEOPLE 46. Cannes Sketch