15 clever ideas if i were marketing @ amazon india

15 Clever Ideas: If I Were Marketing @...

Amazon India- Brand Background

• Amazon trying to make a mark

in its newly launched Fashion

category

• Amazon also trying to compete

with Indian e-commerce

behemoths- Flipkart and

Myntra

• Customer Call Back is a unique

feature of Amazon Customer

Service

Based on this background, if I were marketing @ Amazon India Fashion…

15 Clever Ideas: If I Were Marketing @ Amazon…

My chosen TG would be:

1. College Kids, with a skew

towards girls

2. New moms or moms with small

children

3. Office goers

www.ifiweremarketing.com


My marketing objectives/ USP would be:

1. To impress upon the TG that

Amazon is also into fashion

2. To highlight Amazon brand USP of

customer service- mainly the

fact that if the customer wants

to talk/complain/enquire- they

dont have to call Amazon, wait

endlessly as the IVR drones on-

Amazon calls them (instantly)


STICKY, FUN, UNUSUAL MARKETING IDEAS



1. Website Treasure Hunt-

• Treasure hunt across the clothing section of Amazon.

• Answers to questions hidden in different clothing sections.

• TG goes through clothing sections to get answers

• When they reach the last page of the hunt, they will have a call us button

• Once the person clicks that, they will receive a call from Amazon and the discount code applicable for the clothing section will be given on the phone.



2. BTL ‘incoming only’ phone

booth-

• A phone booth in a mall or

some high footfall places

covered in clothes.

• A dialless telephone inside

with message being, “if you

want to talk to us, we will call

you. You dont need to wait

endlessly listening to IVR.” www.ifiweremarketing.com


3. Giant or life size closet –

• A giant closet on wheels

stuffed with women’s clothes

and accessories with doors

thrown open

• Place it on an open float and

take it around town, especially

around high footfall places like

colleges/ office areas.



4. Portable Clothes Racks-

• Use portable clothes racks-

one for western wear, one for

indianwear, etc (with bold

headers at the top) and push

these around the above

mentioned high footfall places.

• Guaranteed to make heads

turn.



5. Hanger handouts-

• Give out orange and black (Amazon brand colors) hangers to TG with a tag around it saying ‘Now get clothes on Amazon India’.

• Easily doable, low cost and a curiosity creator

• Also the hanger being a useful thing, it will have longer shelf life



6. Promoter walking with huge

pile of clothes-

• Man walking in select college

campuses/office complexes/toy

stores/baby stores, etc with a

huge pile of clothes, almost

hidden behind them.

• Another promoter walking

alongside him carrying the

Amazon India logo board with the

line Amazon.in- Now in Clothing..



7. Tower of clothes-

• At some select locations,

create a neat tower of clothes

which will surely be arresting.



Read rest of the 15 ideas

@

http://ifiweremarketing.co

m/amazon-india-finale/


http://ifiweremarketing.com/amazon-india-finale/






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