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I went to…

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↑ Number of Japanese exhibiters!!

Awesome speakers →

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Then I went to…

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Where are Japanese?

Even though Japan is “mobile” country,

Ready to Go Global?

Tatsuo Sakamoto

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What is your ?

•  Fairly known developer in Japan? •  Go back to a large company? •  World-wide superstar?

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“Whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” –Steve Jobs

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Why “global market” looks scary?

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Lack of information Lack of experience

It is just

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Share

Try

Learn

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3 thing to care

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Creation

Promotion Monetization

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Creation

ü  Simple §  make everyone understand §  minimum words §  no cultural context

ü  Emotion §  curiosity §  frustration §  amusement §  desire

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Promotion

ü  Platform §  OS / Tablet

ü  Language §  description / icon / image

ü  Test §  Canada, AU, North Europe §  South East Asia

ü  Social §  SNS §  video sites

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Monetization

ü  Spend minimum time

ü  Understand the users

ü  Choose right solution

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Automate your operation

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Maximize in-app purchase & ad revenue with single interstitial ad unit

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Ad monetization and user analysis with single SDK and interface

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Tatsuo Sakamoto

Thank you!