Upload
insightsquared
View
216
Download
1
Tags:
Embed Size (px)
Citation preview
This provides insight into the number of Marketing Qualified Leads (MQLs) your team has generated over time and how many of them have turned into opportunities. It enables you to
report historical trends and understand how you’ve contributed.
Million Dollar Insights
This provides a real-time look at how you stand against your MQL goals on any day of the month. It
lets you know if you are on pace to reach your monthly goals and
identifies how many more you must create. It allows you to launch new lead generation campaigns before
you fall short of goals.
Million Dollar Insights
This identifies which of your marketing efforts are producing the highest
number of leads, opportunities, and deals. It provides granular data about
which lead types have the highest ROI and how much each lead is worth
in sales revenue. This helps you prioritize marketing initiatives.
Million Dollar Insights
This is a snapshot of how long the average lead takes to convert into an
opportunity over time. It helps you determine if you Average Marketing
Cycle is lengthening or shortening. It allows you to better determine
whether your marketing campaigns are generating opportunities in a
timely manner.
Million Dollar Insights
This gives a campaign-by-campaign breakdown of which marketing efforts
are the main drivers for converting leads into opportunities. It shows the number of opportunities created per campaign and conversion rates. This
shows you which campaigns you should continue to pursue.
Million Dollar Insights
This offers insight into which marketing campaigns are the most effective at pushing a lead from one
stage to the next. This helps you improve conversion rates throughout
the lead-nurturing process. Additionally, you can choose a
campaign specifically for moving leads forward.
Million Dollar Insights
This marketing funnel gives a snapshot of how many leads your
marketing efforts have generated and how many they have progressed to
opportunities and deals. This provides an understanding of how leads go
from creation to moving through the sales process and at which stages
they need to be nurtured more.
Million Dollar Insights
This offers a clear picture of which of your leads are being actively worked by the Sales team and which are languishing. This is
critical to share with the Sales VP so they can better align your efforts. This way you can track leads to
ensure they go from marketing to sales to producing results.
Million Dollar Insights
This is a snapshot of exactly how much of the pipeline is coming from
Marketing. After all, marketing is about driving real sales, which starts with opportunities. This way you can
shape your marketing efforts to contribute as many opportunities to
the Sales pipeline as possible.
Million Dollar Insights
This shows you the current state of the pipeline by close date and risk level. It improves alignment with
sales, and shows the executive team marketing’s contribution to the current selling period. It allows you to analyze key opportunities in the pipeline and how to nurture them with campaigns.
Million Dollar Insights
This provides a picture of how the opportunity pipeline is growing over time as a result of Marketing’s input. This improves alignment between
sales, marketing, and the executive team. It allows you to analyze trends
so you can direct your marketing generated opportunities accordingly.
Million Dollar Insights
This provides an understanding of how much Marketing is contributing to won deals. It tracks marketing leads
all the way downstream to actual sales. It gives you the ability to
represent the work marketing is doing from a perspective other than lead generation to show the full story.
Million Dollar Insights