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10 Tips to Kick-Start your Content Strategy

James White Founder & Small Business Champion

September 2014

Why are we here?

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Content is the route to success

What is content marketing?

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This webinar is an example of Content!

The world has changed

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60% of the buyer journey is completebefore prospects reach out

What worked before doesn’t work now

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The common challenges

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10 Tips to Kick Start your Content Strategy

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Tip Number 1 – Listen & Learn what's Popular

www.intouchcrm.comGo where your customers go and ask them!What are your competitors doing? – IDEAS!

Tip Number 2 – Get Alerted & Become an Expert

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Set Alerts for Interesting Content in your Specialist Area

Tip Number 3 – Have a Blog

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If you are not Blogging then you are missing out on a MASSIVE opportunity

Tip Number 4 – Share, Share and Share

www.intouchcrm.comShare your content as widely as you can & measure what works

Tip Number 5 – Be innovative in what you create

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Innovation Often = More Value

• What content could you create?• Retail – Where you source your products?• Restaurant – Local or background to food?• Education - What are the different learning styles?• IT – Interesting facts?

• Create innovative content that your target customers will enjoy engaging with!

Tip Number 6 – Contribute in discussions

www.intouchcrm.comContribute with other sites or comment on other articles

Tip Number 7 – Variety is the spice of life

www.intouchcrm.comBe Visual & Mix up what you offer – Be innovative where you can

Tip Number 8 – Be Disciplined and Plan Ahead

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Writers Block is common but you can beat itPlan ahead – Schedule ahead of time

Tip Number 9 – Share the workload & be versatile

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Share the WorkloadVersatility keeps your content fresh

Tip Number 10 – Its not just about you

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Share content from a range of sourcesBuild trust and relationships

Be interesting!

In Summary

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1.Listen & learn what is popular2.Stay informed & become an expert3.Have a blog4.Share your wisdom wherever you can5.Be Innovative6.Don’t just create! Ensure you contribute 7.Variety is the spice of life8.Be disciplined & plan ahead9.Share the workload & get others involved 10.It’s not just about you

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Content + Pipeline = Business!

Always Remember

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Content is King & will make a difference in your business

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Thanks for listening & good luck!Contact us with any questions you have

@jijwhiteuk.linkedin.com/in/jijwhite

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