NLP for Writers

Dope your content with these 10 simple NLP writing methods and make readers want more

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10 NLP Writing Tips

Create first impressionsAddress the goals and concerns of your readers upfront – where your content leads them or the promises it makes.

Eg: Here is how you can develop strong writing skills and craft gems, just like professional copywriters.

Invoke the sensesAppeal to the senses and feelings (look, hear, see, listen, think). NLP calls them representation systems and sub-modalities.

Eg: ‘Do you hear cash registers ring?’ or ‘You can see the difference... ’

Interrupt the routineFor busy people and choked inboxes, pattern interrupts are good for subject lines in emails and headlines. Listicles are popular for this reason. Use words that are striking and instantly grab attention.

Eg: ‘What you never thought...’ or ‘This will make you...’ Repairtxt.com

Say what it means Equate features and benefits, or one thing to another. This is called complex equivalence.

Eg: Reading this article will make you alert to unexpected challenges.

Go abstract or concreteBreak content into chunks, make it abstract (‘live the life you want’), or describe concrete details (how we developed this product), or use metaphors (this product is your sharpest knife).

Eg: Using this method you can obtain a lifetime worth of peace.

Embed commands Most famous (or infamous) of all NLP methods. Use positive commands (buy, sign up, realize, obtain) within sentences.

Eg: When you sign up for our newsletter, you will get timely advice on all new trends. Repairtxt.com

Pace and leadUsed to build rapport by following time, thoughts, facts or future expectations.

Eg: ‘As you are reading this, imagine...’ or ‘You saw the ads, visited the site, and here is the final step before you stand on the wet, golden beach.’

Create picturesUse the benefits to actually describe what the user will be doing or experiencing.

Eg: You click with the mouse and the image becomes clean!

Refer to role modelsEg: Do what Obama does... Drink a glass of water every morning.

GeneralizeEg: Everyone rushes into using NLP without much thought. Don’t be one of them.

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Thank you for reading!

Credits and further reference:www. blog.nlp-techniques.com

http://www.slideshare.net/tomalbrighton/nlp-copywriting-tips-and-tricks-five-slide-guide

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