10 goldensocial media rules forDeveloper Relations Manager

Markus Eisele@myfear

m@lightbend.comblog.eisele.net! "

The Great Cocktail PartyThat Lives In the Internet

Why do most people use social media?

4 To keep track of friends and family.

4 To keep up with news, pop culture, be part of cultural conversations.

4 To share funny stuff, cute cat photos, “viral”content, recipes.

Why do most people use social media?

4 To document their lives (“microblogging”, Instagram, “selfies,” etc.)

4 To meet & connect with others around shared interests, hobbies & fandoms.

4 To network & promote their professional work.

Why do Developer Relations People use it?

4 Promotion & Publicity

4 Collaboration

4 Solving Problems

4 ALL THE SAME REASONS OTHER PEOPLE DO

Signal To Noise4 People are inundated with stuff to read and watch.

4 Social media is ephemeral, no way to ever keep up.

4 Stand out by having great content that you believe in, expressing yourself authentically, and developing relationships with people.

Rule 1Be yourself.

"Act like a person before you try to

promote a product."1

@CAwkward

Manners.4 Online interactions are “real” interactions.

4 Be kind.

4 Share.

4 Say “please” and “thank you.”

4 Show a genuine interest in others.

4 People who only talk about themselves are insufferable in any medium!

Your Feed.4 Your feed is a collection of things you’re interested

in.

4 Share useful & interesting content.

4 Share (retweet, etc.) when they share great stuff with you.

4 Share your thoughts, insights, struggles, opinions.

4 Vulnerability is ok, no one loves PROFESSION-BOT,

Be approachable.4 Post interesting stuff with descriptive log lines (not just a URL).

4 Use an image to make yourself recognizable.

4 Add buttons & links to your social media profiles to your website.

4 Follow others and engage with them.

Use questions.4 Are targeted and show that you’ve paid attention to

people, to their lives & their work.

4 Are about stuff you couldn’t just Google for yourself.

4 Draw people out and offer them a chance to show their knowledge.

Have a Sounding Board.4 People from your field who consistently interact with you online might be a good sounding board or virtual mentors.

4 They probably don’t want to read your content calendar.

4 But they might look at a post or idea, give you insights, or make an introduction to someone you want to meet.

Rule 2Listen more than you talk.

“You have [...] two ears, but only one mouth. This is so because you are supposed to [...] listen more than

you talk.”1

Lucca Kaldahl

When and with whom4 Watch, listen, and get a sense of people & culture

before you participate.

4 “Am I really adding something to the discussion?”

4 Just because you can see it/read it doesn’t mean it’s directed at you.

4 Give credit, always.

4 Creative culture + curator culture = the art of the

Rule 3Remember we work in marketing.

Honor the three E's of Content Marketing

Educate4 Content is king

4 Valuable and unique content

4 Unknown tips and tricks

4 Early previews

Engage4 Use Call To Actions

4 Answer questions from your followers

4 Respond to needs

Entertain4 Be personal

4 Keep your stories real

4 You can have flaws and struggles

4 Be a helper

Rule 4Respect the receiver.

Every message has four sides.1

Schulz von Thun

Every layer can be misunderstood individually.

"Hey, the traffic lights are green".

Rule 5Have a focus.

Stay focused, go after your dreams and keep moving toward your goals.

1LL Cool J

4 Don't attempt to please everyone

4 specialize on your industry, product or topic

4 Switch coverage layers but not topics

Rule 6Deliver relevant content

“I'd rather make a show 100 people need to see, than a show that 1000

people want to see.”1

Joss Whedon

4 Deliver relevant content

4 Post unique content

4 Help your audience

4 Solve Problems

4 Share tips and best practices

4 War stories

4 Success stories

Rule 7Don't spam.

“The internet is 95 percent porn and spam”

1Margaret Atwood

4 Don't

4 DM your content

4 tweet your content @ people w/o being asked

4 repost every day

4 act like a bot

Rule 8Know your metrics.

“What's measured improves”

1Peter F. Drucker

4 Know your analytics tools

4 Find the right tools to help with metrics

4 Talk about metrics to your boss

4 Have a target

4 Learn from your mistakes

Rule 9A picture is worth a thousand words.

“A picture can tell a thousand words,

but a few words can change it’s story.”

1Sebastyne Young

4 We are visual persons

4 Use visualizations and pictures

4 Short videos can help explain

Rule 10Respect cultural differences.

“To become a true global citizen, one must abandon all notions of 'otherness'

and instead embrace 'togetherness'.

1Suzy Kassem

4 Increasing Your Knowledge Base

4 Practice self-awareness.

4 Read books / articles about other cultures.

4 Study another religion.

4 Talk to a person from another culture.

4 Keep an open mind.

4 Teach your children to be respectful.

4 Experience new cultures.

“There is no such thing as a weird human being, It's just

that some people require more understanding than

others.”1

Tom Robbins