10 Developer Relations Marketing Tips – Part 1 By Wayne Chen

Accelerate Your Developer Relations Program Series By: Wayne Chen

© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

¡  Developers are your professional-‐friends §  Set a goal to meet x# at

each event §  Note at least 2 things

about each person. Spend 5 – 10 minutes per person

§  Share your card and move on. Be sure to shoot them a note within 24 hours

§  Ask if it is okay to add to your distribution list

§  Drop them a friendly note and thank them for their time


¡  What makes your product faster and better?

¡  How easy is it to integrate?

¡  Signup time required §  Average time?

¡  What is the basic technical knowledge required?

¡  Why should I care? §  Communicate in 10-‐15

seconds


¡  Refine your pitch and get feedback! §  Does it sound too much

like “You” focused? ¡  Story time

§  Tell Them §  Tell Them What You Told

Them §  Tell Them Again!

¡  Go for the win – ask them to signup right now

¡  Follow up on experience and collect feedback


¡  Create different pitches for different personas: §  Developers §  Marketers §  Product Managers §  Executives §  The Media

¡  Provide the right collateral and call-‐to-‐action


¡  Go after friends of friends

¡  Ask friends or the organize to introduce you to key people that might find your service useful §  Companies §  Decision makers §  developers

¡  Be sure to thank your friend or point-‐of-‐contact!


¡  Spend at least 5% of time helping others §  Build relationships

¡  Brainstorm with other evangelist or community managers §  Be friend and ask them

¡  Re-‐invest in the community §  Sponsor events §  Give away good prizes


¡  They are your elites §  Likes you and your services

§  Will defend and advocate for your product

§  Has you on speed dial ¡  Share news with them regularly

¡  Make them your beta product testers


¡  The giveaway should be something related to your industry §  Logo on pens are typical (must

work!) ¡  Think practical and useful –

don’t waste your money on unnecessary items like gum!

¡  Don’t give without getting something in return §  Collect contact information –easy

and fun §  Disclose what you plan to do

¡  Always pair it with a call-‐to-‐action or product collateral §  Hand it to them together not leave

it out for them to pick


¡  Be at the event early §  1 hour to network §  Personal time

¡  Ask the organizer who they think you should talk to at the event

¡  Let the community know if you are going to be there early

¡  Stay later when possible §  Let the audience know that

you will be around until a certain time

§  Broadcast alternative methods to connect via email or twitter


¡  Use it for your email drip marketing campaigns

¡  Categorize developers by types: §  Java, Android, iOS and

JavasScript §  Years of experience §  Current tech interests

¡  Identify their company type ¡  Name, role and responsibility ¡  Location and size ¡  Division and influence

¡  Set email update frequency


Contact information ¡ Wayne Chen ¡ [email protected] ¡  www.PocketSquareMedia.co


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10 Developer Relations Marketing Tips – Part 1 By Wayne Chen