10 Call Tracking Secrets Used by Marketing Agencies

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DNI displays a unique phone number on websites for every visitor session. They associate caller ID information, phone number, geo-location, website browsing history, referral source information and more. With DNI you know what is making the phone ring.

Dynamic Number Insertion (DNI)

Call Recording wraps quality control, compliance, customer segmentation and

employee performance monitoring into a single package. Sales managers get instant access to

sales calls to help improve their sales team’s pitch.

Call Recording

View incoming phone call metrics in Google Analytics. Now offline campaigns such as print, television, and radio can be tracked alongside your online campaigns within Google Analytics. Know how all your campaigns are performing at a glance.

Google Analytics

Don’t lose leads to misrouted calls. Call routing reduces time-to-answer and effectively routes inbound callers to the right staff member. You control how calls are routed - based on marketing campaign, territory, or time of day.

Call Routing

When the phone rings you’ll hear a ‘whisper message’ telling you the source of the call before

being connected to the caller. Your sales staff and account managers will know how to tailor their sales

call to a customer’s needs even before saying, ‘Hello’.

Whisper Messages

Make your analytics data more useful and accurate by associating incoming calls with specific campaign and keyword. Now with call tracking a customer’s assigned number becomes their fingerprint – a unique identifier that shows details of their actions on your website right down to the keyword.

Campaign and Keyword Tracking

Website visitors are more likely to call a local business. For companies doing business in different regions of the world, country specific numbers can

be used. Local phone number display with call tracking significantly increases website leads.

Local Phone Number Display

Today, call tracking is more than just counting leads. It is the gateway to improved customer service, attribution to advertising success, and integrated marketing across multiple platforms. Here are 10 secrets best-in-class digital marketing agencies are using:

Configure real-time custom email reports to include the metrics most important to an online marketing strategy. When the phone rings you’ll get an email with the caller’s details including web session history, referral source, location and more.

Custom Email Reporting

Know what webpages your visitors view before calling you. With website session tracking, the

webpage visit history is logged and reported so you can optimize websites for more conversions.

Website Session Tracking

Get the big picture with dashboard reports. Keep the metrics most important to your campaign at your fingertips to instantly monitor performance and make changes to turn negative trends positive.

Dashboard Reports

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