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MARKETING FOR SUCCESSFUL
BUSINESS by Nataly Rodionova
IT Academy STEP
WHAT IS SUCCESSFUL BUSINESS?
WHAT IS SUCCESSFUL BUSINESS?
• GOOD PRODUCT• HAPPY CLIENTS• SALES & REVENUES• DEVELOPMENT• HIGH SALARIES
Make sure that those who potentially might have a need for
your product get to know you and trust you.
MARKETING HOUR GLASSheardlike
trusttrybuy
recommend
BE CLEAR ON STRATEGYBusiness strategy - basis of marketing strategy
What do you want to achieve?Who are your competitors?
Do you have the right product?
Do you have the right price?What are your distribution
channels?Can you achieve maximum
profit?
KNOW YOUR CUSTOMER• Create a portrait of an ideal customer:
• how does he/ she look like?
• what does he/she want?
• what is his/her problem?
• how does he/she make purchases?
• what is the best way to communicate with him/her?
BE DIFFERENT• clear and simple idea
• different = uniquely valuable for your customers
KNOW YOUR MESSAGE AND BENEFITS
Message: inspiring & motivating aim of your business
Benefits:3-4 arguments WHY to choose us?
• We help students to take a step to successful career in IT .
• We offer the best personal computing experience around the world through innovative products.
HAVE RECOGNISABLE VISUAL APPEARANCE
• we get 80% of information visually
• your visual appearance - your brand - should be recognisable, supporting your messages and values
• be consistent
FAMOUS LOGO
www.cambodia.itstep.org
6. TAKE CARE ABOUT WEBSITE
Structure:
• Story about you• You offer: services or
products• Contact information
Tips:• use visual language• keep simple and clean• take care about easy
navigation• include links to all
your social media profiles
PROMOTE RECOMMENDATIONSPeople like giving recommendations - feel smart
Encourage recommendations because:
- the most efficient way of communication
- easier to get in touch with your TA
- creates trust
- less questions
-less doubts about price