12 months / 12 brands

1/1 There has never been so many Out and Proud Gay celebrities, and Instagram creates new ones every day. Gay Men inspire us to be stronger, prouder, stylish-er and just plain hotter.

They can become our purpose to change, to come out, to be better.

The IDEA for this BRAND is to create a non-digital object that can help us, be a reminder to reach our goals and set new standards everyday.

RESILIENT REMINDER

TOUGH INSPIRATION

- The Idea

To look up to. To be inspired by.

BECOME THE KING YOU WANT

Mood Board: Look & Feel of the Brand King / Dandy / Stylish / Elegant / Savvy / Kingdom / Totem

1/1 - The Style

Set your standardsRicordi

1/1 - The Brand

LAPEL PIN/CLIP

Ricordi Brand, provides a daily reminder for gentlegaymen who seek a daily inspiration, a constant trigger of encouragement and stimulus to become better and excel at being a gay man.

A reminder to be stylish, conquer the business world, become hotter, getting the hunk they want and be proud of being gay.

Set your standardsRicordi

LEATHER POUCH

1/1 - The Product

An Everyday Accessory

Layout Typography

Color Palette

Naming

Bellerose Abraham Lincoln

Remember to be

Not to forget

Call to mind

Remind yourself

Ricordi

1/1 - The Design

Set your standardsRicordi

Front Back

-Inside Pattern-

-Logomark--The Adv- -LAPEL PIN CARD-

Set your standardsRicordi

-Outer Style-

-Lapel Pin-

1/1 - The Identity

1/1 - The Lifestyle

1/1 - The Collection

12 months / 12 brands

1/1

Set your standardsRicordi