Dashing Inspiration_Jan

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  • RETA I L

  • UNDER ARMOURIntroducing the Under Armour Curry 3. Bringing all the excitement of the worlds best player to Rebel stores across Australia with a unique combination of custom 3D POS displays and eye popping large format print. A visually stunning campaign creating emotional connections by putting customers in the shoes of their NBA idol.

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  • UNDER ARMOURWithin this campaign we utilised our industrial design and in-house structural expertise to produce all of these various stands and displays.

    This campaign provides an eye catching and engaging feature within each store, and highlights key products.

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    UNDER ARMOURBacklit prints, plinths, banners and floor decal prints. This Under Armour campaign in Rebel compliments the product range perfectly, with great positioning, design and imagery.

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    SEAFOLLYRealising Seafollys concept across 7 stores in both Australia and Singapore. Each window contains up to forty individually strung pieces of flourescent, mirrored and flat bed printed acyrlic. The acrylic has been laser cut to shape and layered to create a vibrant, eye-catching window installation capturing the limited edition Ibiza Escape collection for Seafolly.

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    SEAFOLLYFor this summer campaign, we were asked to assist with the industrial design, large format prints and installation of window displays at six premium stores and twenty-two stores in total. The tactility and artisanship has been translated into the window display by using 4000 metres of 6mm diameter rope custom dyed to match the seasons hero swimsuit.

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    SEAFOLLYOur industrial design lead worked on this Seafolly campaign, a stand out piece with intricately laser cut mobiles, designed to match the Seafolly product designs.

  • SEAFOLLYThis beautiful Seafolly campaign was industrially designed in-house at Dashing and constructed using multiple layers of B-flute which were printed digitally on our Flatbed 11000. Each flower consists of multiple layers to provide an eye-catching tiered effect in the window display. In addition, there were also Fabric Banners, Acrylic Cut Flowers and Decals to further create different layers and textures.

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    SEAFOLLYWe produced the large fabric banners, vinyl cut decals, and brought their vision of the fabric curtains to life in a range of sizes and colours for their various stores.

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    SEAFOLLYMexican Summer! These beautiful feather decals have been printed with a pattern that draws inspiration from the Seafolly Bikini prints. The decals work wonderfully at framing the mannequins and hero-ing the products.

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    SEAFOLLYDashing produced a collection of beautiful prints for the new Seafolly office fit out. A blank canvas with splashes of colour, this office looks both modern and welcoming.

    Dashing built sixty custom fabric frames with brushed timber edging in one week! Fabric printing provides a textural and tactile finish that works very well with certain retail imagery.

  • QUICKSILVERQuicksilver approached us to provide same-day concepts and designs for their head office showroom windows showcasing the new Quicksilver diamond deluxe material and providing a fun, innovative and fresh new feel to the Roxy brand.

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    LULULEMONWe have been working closely with Lululemon to produce a variety of small format branded collateral to keep them looking Dashing at their events, launches and Ambassador Summits throughout the year.

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    R.M. WILLIAMSAn exciting Visual Merchandising project for R.M. Williams stores across Australia, New Zealand, the United States and the UK. Our in-house industrial designer produced and manufactured real copper panels for a truly premium look, suspended from the ceiling to frame and hero the products in the windows. A stunning result!

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    R.M. WILLIAMSSimple yet beautiful. This campaign is centred around an aerial view of Australias coastline drawing on colours that are reminiscent of the R.M. Williams brand. Finished off with a silver decal of the word Summer.

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    HERMESEach window was custom produced using sheets of red acrylic with prints on self-adhesive fabric. These were then laser cut to various shapes and installed piece by piece to ensure the highest quality finish that is synonymous with the Herms brand.

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    HERMESWhen a window display becomes a piece of art. Hermes really do run wild with the window display concepts, and we love taking them to that next level. The butterflies evolved from an intricate process of applying fabric to the board and heat molding to form a butterfly shape.

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    HERMESAs a retailer, your display windows are literally your windows to the world.

    Hermes is an elegant brand with creative flair and we love producing their vision.

    With Hermes less is more, and with print we can create a stunning layered display with minimal fuss.

  • UNIQLOBringing the key element of a product to life by designing custom visual messaging. These 3D aisle displays featured spinning fans within the structure to create the affect of air, breathability and movement in the clothing and draw attention to this new Uniqlo range.

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    UNIQLOWe produced this wall with our in-house design team and industrial designer to showcase Uniqlos breathable linen. This was achieved by creating a 3D printed curved wall.

    The 3D origami kites, designed as a hanging feature, presents Uniqlos vibrance and breathability.

  • UNIQLOFor Uniqlo we provided instore point of sale throughout all of their stores, from floor decals to board signage. Each area within the Uniqlo store has a particular theme and we have provided print to support their desired look and feel.

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    KIKKI.KA beautiful window display celebrating a collaboration between kikki.K and bestselling author Arianna Huffington. The design of the products was recreated by producing colour matched oversize stationary out of acrylic and creating custom graphics to deliver the desired watercolour effect.

  • THE NORTH FACE50th anniversary exhibition. We printed their stunning imagery on a variety of substrates to create maximum visual impact throughout the space. This included double-sided vinyl banners, large hanging fabric banners, mounted & framed digital prints, and a special blockout vinyl used for window decals and the large printed curtain backdrop. Each element then carefully installed on-site with lighting technicians for that exhibition quality finish.

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    THE NORTH FACEA global brand with vibrancy and adventure at its heart. The North Face have some spectacular imagery of their products in action and at Dashing we do our very best to highlight those products in the best way possible with the right stocks and the highest quality inks to showcase their colourful clothes and accessories in-store.

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    THE ATHLETES FOOTInstalled in 180 stores Australia wide, strategic concept and design meets quality production and installation to generate excitement and attention to the exclusive features and distinctive blue colourway of the new Asics GT-2000 shoe.

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    THE ATHLETES FOOTAn end-to-end campaign spanning concept, photography, design and print, we used the colours of the exclusive shoe to create a bold and impactful campaign centred around the male lifestyle image. Brought to life in-store through a combination of window plinths to display the shoes, window banners and customised ferrous paper panels to allow for frequent interchangeability.

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    THE ATHLETES FOOTFrom hanging banners and posters to display stands to help hero the Athletes Foots products, this store is bold, vibrant and definitely eye-catching!

    Does it make you want to fly in and run out with your latest pair of Runners?

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    THE ATHLETES FOOTA vibrant footwear campaign produced for a roll out across all Athletes Foot stores. With hanging banners, 3D lettering, Image board signs, counter cards and wonderfully fun podiums of 1st, 2nd and 3rd place for customers to interact with. The imagery and positioning of the in-store POS is cleverly thought out to engage the customer with the products.

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    ASICSWhat better way to display a sports brand and active wear? This ASICS display will catch the attention of the customer purely from its point of difference! Die-cut runners and box displays, simple but very effective!

  • GROUNDEDWe developed designs for their circle shopfront window and product display panel that were reflective of the holiday season while keeping with the story, background and overall presentation of Grounded brand. For the window we produced a semi-opaque outer rim and metallic decals that give a beautiful snow ef