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DIAMOND GUIDE A CLOSER LOOK Understanding the COLOR

The 4C's of Diamond Selling - A Closer Look: Color

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DIAMOND GUIDEA CLOSER LOOK

Understanding the COLOR

COLOR

- COLORLESS IS THE MOST RARE (D) WHILE Z HAS IS THE MOST YELLOW TINT - THE MORE WHITE THE STONE, THE MORE RARE AND VALUABLE IT IS - THE SETTING CAN GREATLY IMPACT THE COLOR OF A STONE DUE TO REFLECTION - A COLORLESS STONE ON A GOLD SETTING WILL REFLECT MORE YELLOW - “NAKED EYE” INSPECTION IS THE BEST WAY TO PURCHASE A DIAMOND

Color is 100% a Personal Preference

GIA DIAMOND COLOR SCALE

“I never worry about diets. The only carrots that interest me are the number of carats in a diamond.”

-Mae West

LOOKING TO SELL A DIAMOND? NEED ASSISTANCE?

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