Indian Style Scale Part- II

“While clothes may not make the woman, they certainly have a strong effect on her self-

confidence - which, I believe, does make the woman”

Mary Kay Ash

Life is hard for a working woman

• To balance an extremely demanding corporate job

• And a family life with various roles to play- mother, wife, partner, hostess, daughter-in –law etc…

How to manage different roles and leave the right impression too!!!

• Professionally the sari and in silk and cotton is a splendid option – But sometimes inconvenient

• Majority find the salwar kameez most convenient, safe and multifaceted.– But doesn’t look professional and sharp

So what should a woman wear that will be acceptable yet professional and sensible too!!!

• Image Consulting Business Institute has managed an option that will bridge the gap between your sense of comfort / ethics and looking sharp /professional

• We have used our alliance with Judith Rasband, Image Master, Conselle Institute Director, to create the Indian Style Scale from Business formals to cool Casuals

We have created ‘The Indian Style Scale’- using the Sari and our very own Salwar Kameez as the base

Levels of dressing

• We have created a Style Scale that goes from absolute formals at level 4 to absolute comfort at level 1

with many points in between to suit your authoritative imagery and convey the messages that you want to with

your dressing

Tailored at Level 4

• Our own Sari but worn with a Matched Jacket

• Most formal of all Levels

• The straight lines, angular shapes, duller colours and geometric patterns

• Collared and is long sleevedMessage sent out will be authoritative, credible,

persuasive, precise and holding a certain level of office

Tailored at Level 4• A Tunic over Cigarette

Pants, is structured form, firmer fabric, straight lines, angular shaped and in on case even has a dark /light contrast

• Sends out a very sharp message despite it’s resemblance to our very own salwar kameez

A sure style statement giving you an undoubted edge

Softly Tailored at Level 3• Use of a Jacket in an un-

matched suit, speaks of authority yet in an accessible way

• You can be influential, capable, consistent and dependable as someone a little less formal

• This too is a tailored outfit with a few untailored elements added just to soften the look

And though the sari is supreme, the tunic and cigarette pants make quite a statement as well

Casually Tailored at Level 2

• The cue here is an essential Collar

• A lot less formal - the efficient mix of tailored and untailored elements make it more famously know as the Business Casual look

This outfit says that you are approachable, very functional, flexible and relaxed

Un-Tailored at Level 1• An Un-tailored outfit

indicates no collar. This communicates that you are available, unofficial, agreeable, casual and easy going

• It is in absolute contrast to our Level 4 which communicates high authority and credibility

• This level is apt for casual at home, work out or sportswear

Worn primarily for comfort, it can well be pulled up to a business casual level by just adding another layer may be in form of a scarf!

Make a Statement

• We are sure that this picture presentation of an efficient, effective, useable Indian wardrobe for every level of dress will help you find your own personal style even in Indian wear

• Communicate all you want just by exchanging and intermixing the key design elements and you’ve made a quiet a statement

  Go on ladies……… get noticed !