2. Title 3. 4. 5. FulfillingCustomer NeedsDescribe the main
attributes of the productLink the product attributes to
customerneeds 6. Cost AnalysisIndicate the financial advantages for
thecustomerCompare quality and price with those ofthe competition
7. Strengths and AdvantagesSummarize the special features
andadvantages of the product beingintroduced 8. Next Steps of
ActionExplain the steps that now need to betaken
