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PiQ Audience Report: Lifestyle / Craft Audience of 42k Tweeters Data from: 9th November– 8th December 2014
About PiQ
Social Media Listening
Poor people insight
CRM Customer
interactions only
PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required
3. Identify influencers within relevant audiences
4. Deep content analytics at users fingertips
Market Research
Slow, not addressable
PiQ is a simple way to action customer audiences in real-time
.com www.
UK Mums Audience Overview
The Lifestyle / Crafts audience consists of around 42k active tweeters talking about homemade/DIY fashion, lifestyle and crafts on Twitter. PiQ Audiences are built by finding followers of key accounts, people who talk about specific topics and users within a broader network of influence.
Followers of key
accounts
People who talk about specific topics
Users closely connected to the
network
UK Mums Audience Top Hashtags Hashtag Cloud
WHAT this is
Shows the top hashtags used by audience
Size of word shows volume
Saturation of word shows relevance (how specific is this topic to the audience?)
HOW to use it
Identify key topics, events and TV shows which audience discusses
Plan content strategy around the things you know will be popular among your audience
MORE
Create timely content with daily and hourly reports on what’s trending in an audience.
Real-time analytics tracks popular tweets, images and videos as well as hashtags
This audience is naturally very excited about Christmas. They talk a lot in organised Twitter chats and use hashtags to share pictures of their work.
Lifestyle / Craft – Top Human Influencers!WHAT this is
Shows the top Human influencers within the community
They are ordered by their degree of influence over other people in the audience (CPI)
HOW to use it
You can use this to identify key influencers in your target audience and engage with them
MORE
This audience’s top influencers do not all have huge followings.
Because it’s such a tight-knit (no pun intended!) community, interesting and engaging tweeters can have a big impact despite not being famous faces.
CPI PI Fllwrs Bio
Tilly & The Buttons @TillyButtons
91 62 15k I create gorgeous step-by-step guides to sewing your own clothes. Check out my sewing patterns, book (Love at First Stitch), workshops + blog...
Brit Morin @Brit
90 73 37k Founder and CEO of Brit + Co. Maker, tech geek, design nerd, wife and new mom. Believes in color, not black and white. Favorite mantra: Live what you love.
Rebecca Minkoff @RebeccaMinkoff
90 83 214k Designer rebeccaminkoff.com
Ruth Garcia-Alcantud @RockAndPurl
90 54 3K Knitwear Designer, Technical Editor, Teacher, Podcaster, Yarn Hoarder, Needle Collector, Red Pen Wielder. Never met a chocolate I didn't like.
Karie Westermann @KarieBookish
89 49 2K Ms Karie Bookish, if you please. Knitwear designer, tutor, translator & technical editor. Rather fond of books too.
Lifestyle / Craft- Top Non-human Influencers!WHAT this is
Shows the top Corporate/Organisation influencers over the community.
HOW to use it
You can use this to inform your advocacy or content strategy and understand who is making the biggest impact among your target audience
MORE
The dashboard edition of PiQ allows you to filter out human/non-human and search for users by location, gender or influence
CPI PI Fllwrs Bio
Etsy @Etsy
98 92 2.42M The marketplace we make together. Tweets by http://davidleonmorgan.etsy.com . Have a question? Tweet @EtsyHelp
Folksy @Folksy
95 69 37K Modern British Craft (If you have a support query please go to https://folksy.uservoice.com/ )
Not on the High Street @notonthehighst
94 72 67K For a life less ordinary
Bloglovin @Bloglovin
93 78 49K Bloglovin helps you keep track of the blogs you read by letting you know when they update.
HandmadeHour @HandmadeHour
93 72 19K #HandmadeHour the place to network and showcase your talent, Wednesdays from 19:30-21:30. Bringing #handmade, #craft, #customers and #support services together
Want more?!
Competitors
• Identify their influencers • Identify the content which drive their
audience • Build strategies to beat them
Real-time
• Track and respond to audience trends in real-time
• See daily snapshots of audience affinity and content behaviour
• Benchmark against your competitors
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