9
Wallpaper* Media Information 2018

Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

  • Upload
    others

  • View
    3

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

Wallpaper* Media Information 2018

Page 2: Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

Audience Profile

International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since 1996, Wallpaper* has attracted a sophisticated global audience by constantly pushing into new creative territories and ensuring that its coverage of everything from architecture to motoring, fashion to travel, interiors to jewellery remains unrivalled.

Wallpaper* readers are voracious, educated and discerning consumers with tremendous spending power. These affluent young professionals live and breathe fashion, architecture and interiors and are often leaders in these fields. These true aficionados are passionate about design in all forms and appreciate genuine luxury in every part of their lives. Whether searching for beautiful luggage or a stunning dining table, they look to Wallpaper* as the authoritative design and lifestyle magazine to recommend products with both style and substance.

34 median age

52/48 male / female

91% visit wallpaper.com

74% live in cities

52% have been reading for over 5 years

£79,866 average salary

67% employed within the creative industries

29% own their own company

87% university graduate

47% own more than one property

London HQ

Global Contributors

Readers in 100 Countries

Mission: to Inspire the Influential

Global Circulation of 100,008 BPA Jan 2016

International Distribution

30% UK 30% US

30% Europe 10% Rest of World

Insight

Page 3: Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

Wallpaper* 2018 Issue Themes

January: Next Generation

Design Awards preview Design stars of the future Main fashion: Major players and new talent

February: Design Awards

A year of bests, from cities to sofas Main fashion: Best of S/S18 collections

March: Fashion

Cover-to-cover style for S/S18

April: Global Interiors

Inspiring design from Australia, Ireland, Japan, The Netherlands, Portugal, Turkey German supplement Main fashion: Casual luxury S/S18 Jewellery

May: Salone Preview

Watches and jewellery special Main fashion: Tailoring S/S18

June: Transport, Travel & Technology

Flights of fancy and dream destinations Go-to gadgetry Main fashion: Outerwear Eyewear

Insight

Page 4: Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

July: Design Directory

Kitchen & Bathroom supplement Architects’ Directory Main fashion: Pre-fall collections

August: Handmade IX

Specially commissioned, our very own world of Wellness & Wonder

September: Fashion

Cover-to-cover style for A/W18

October: Guest Editors

Best Urban Hotels Smallpaper* Main fashion: Casual luxury A/W18 Jewellery

November: Smart Art

Studio Time: the Smart Art special Contract furniture Main fashion: Cruise collections

December: Entertaining & Technology

Wine & Design Main fashion: Tailoring Watches

Wallpaper* 2018 Issue Themes

Insight

Page 5: Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

Copy Dates

Issue On sale COpy Date BOOKInG DeaDlIne

January 14 Decmber 2017 20 November 2017 13 October 2017

February 11 January 2018 04 December 2017 06 November 2017

March 08 February 2018 03 January 2018 11 December 2017

April 08 March 2018 05 Febuary 2018 05 January 2018

May 12 April 2018 06 March 2018 05 Febuary 2018

June 10 May 2018 06 April 2018 09 March 2018

July 14 June 2018 04 May 2018 06 April 2018

August 12 July 2018 05 June 2018 09 May 2018

September 09 August 2018 04 July 2018 12 June 2018

October 13 September 2018 06 August 2018 10 July 2018

November 11 October 2018 03 September 2018 08 August 2018

December 08 November 2018 05 October 2018 14 September 2018

Insight

Page 6: Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

Print Rate Card 2018

GBp paGe spreaD

1st spread – £28,659

1st bank – £26,030

1st bank consecutives – £21,237

Contents, masthead, contributors, IBC £16,555.08 –

Premium 3-page unit, contents, editor’s letter £31,959 –

Premium (first third) + editorial openers £15,177.44 £23,041

Island £15,177.44 £23,041

Front half £14,130.48 £21,546

Run of magazine £12,329.20 £18,556

Outside back cover £21,340 –

Guaranteed right hand / consecutive / island +15% –

Loose inserts from £65 per thousand –

Bound-in inserts from £105 per thousand –

Gatefold Available on request –

BespOKe* 2018

Bespoke creative solutions from £25,773

Insight

Page 7: Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

Digital Rate Card 2018

DIsplay

Leaderboard £33cpm

MPU £36cpm

Super MPU £45cpm

Billboard £71cpm

Filmstrip £61cpm

Newsletter £2,100

MOBIle

Mobile Banner £33cpm

Wallpaper* daily sponsorship £8,000

Interscroller £68cpm

taKeOVers

Standard Homepage Triptych from £6,100

Standard Channel Triptych from £4,000

Dynamic Homepage Triptych from £9,700

Dynamic Channel Triptych from £6,000

Expandable Triptych £11,000

*A 15% Premium will be applied for roadblocking of channels or content

VIDeO

In Read £110cpm

Page 8: Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

Contacts

Global HQ Publisher Malcolm Young [email protected] Tel: 44.20 3148 7718

Advertising Director Dave Harvey [email protected] Tel: 44.2031487722

Digital Advertising Director Scott Lambert [email protected] Tel: 44.20 3148 7726

Italy Marcella Biggi (Design) [email protected]

Antonella Caporale (Fashion) [email protected]

Paolo Mongeri (Corporate) [email protected]

Germany, austria and switzerland Peter Wolfram [email protected] Tel: 49.89 9611 6800

France Magali Riboud [email protected] Tel: 33.1 42 56 33 36

usa Matt Carroll North & Warren Tel: 312.420 0663

thailand Christopher Stephen Marsh Tel: 662.204 2699

australia Dave Harvey [email protected] Tel: 44.2031487722

Hong Kong, taiwan and Korea Herb Moskowitz [email protected] Tel: 852.2838 8702

China Maggie Li [email protected] Tel: 86.10 6588 0051

India Ravi Lalwani [email protected] Tel: 91.22 4220 2118

Insight

Page 9: Wallpaper Media Information 2018 · Audience Profile International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since

Insight