Evaluation Question 5

How did you attract/address your audience?

How others have attracted there audience

There are many ways in which I attempted to target my audience, preliminary through my photos. As I was targeting a sophisticated market, I thought the best way to successfully emphasise my genre is through the images rather than the layout. I researched through similar style magazines and found various conventions that they generally consist of: •Energetic images of people dancing•Men exaggerating their masculinity•Attractive women in little clothing•Men and women flaunting their fashionable items (clothes, hair, shoes and accessories)•Technology I have taken these into account when creating my product.

I have ensured a suitable layout in order to attract a more sophisticated audience, yet the photos are to target the audience that perhaps come from poverty and have made their way up to wealth. I have achieved this by using a model that appears like he is from an urban culture, however manipulating it with finesse on photoshop. I believe that I have successfully achieved attracting the correct audience because I had a great response. I created a questionnaire whereby I asked 10 people of varied age groups and sexes. Here are 5 of the answers I have handpicked.

How I have attracted my audience

Questionnaire

This is perfectly what I would have hoped for. It

proves that I attracted my target audience very well as she guessed my

target market to be “young, students (18-25) clubbers – perhaps male orientated”. Also she has

said that it is specialist proving that my

magazine appears perhaps individual.

Female 43

Questionnaire

As this is a 17 year old male that is attracted to

the magazine and appeals to his taste in

music this answer also is brilliant as it shows-yet

again that I have met my audience profile.

Male 17

Questionnaire

The overall response from this person is good,

however he points out that the price is rather high. This could either show that he perhaps

wasn’t as high socially as my target market, or I

have priced it too high.Additionally he made a

valid point about the descriptions/reviews of

certain tracks.

Male 17

Questionnaire

I asked a person that is under my target

audience to see his response. It perfectly

demonstrates that he is too young for my

magazine.

Male 15

Questionnaire

This is actually quite surprising. It shows that this lady is interested in

the magazine. I personally thought that it

would not attract women.

Female 16

Conclusion of responses

The overall rating out of these responses is: 40 / 50

These responses have taught me that my magazine has successfully attracted my correct audience and also have succeeded in making it aesthetically pleasing. When questioning people of my target age range, 80% said that they would buy it if found in a shop however might have an issue with the price. This might show that my product is very successful in attracting its audience. However it could possibly show that it would be a very mainstream product that many of the younger generation would buy, as I attempted to go for a more individualist audience this could be a downfall.