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360° Beauty Knowledge
Christine C. Oddo Bio
As a young fashion and beauty addict, Christine always knew exactly where her career was headed. Growing up in Chicago naturally meant her career would be launched in the famed Merchandise Mart. In managing a Calvin Klein licensee’s showroom, Christine sold to department stores such as Famous-Barr, Carson, Pirie, Scott & Co., Marshall Field’s, and Nordstrom’s. Upon moving to S. California, she joined Tumi Luggage, Inc., where she launched the international handbag and luggage sensation, Kipling.
Driven by the desire to completely execute on demand from “Concept to Counter” she amplified her consumer products acumen by executing marketing services with Interpublic Group (NYSE:IPG), a global agency conglomerate, where she managed beauty clients such as Wella, OPI and Schwarzkopf. It was these befriended clients that lured her into beauty on a full-fledged basis.
It is Christine’s command of the entire product cycle such as: sourcing, manufacturing, regulatory, development, copywriting, internet/direct marketing, PR, sales, budgets and education that enabled her to develop and launch celebrity brands such as Kat von D for Sephora, the star of “LA Ink” and Dr. Mary Lee Amerian of the TLC cable show “10 Years Younger”.
Christine graduated with an MBA from University of Phoenix, San Diego, CA. She also associates with many professional groups such as YPO- the global association for CEO’s, BIW- Beauty Industry West, NEW- Network of Executive Women, ICMAD- Independent Cosmetic Manufacturers and Distributors, and POPAI- Point of Purchase Advertising International.
. Chr i s t i ne C Oddo360° Be aut y Knowl e dg e
Work Product360° Be aut y Knowl e dg e
Kat von D for Sephora- Team Assembly, Product Development
Freeze 24/7- Saks Fifth Ave Beauty Educator Training at Freeze NYC HQ
MLA Skincare- Branding, Copywriting, Legal
Wella- Cross Functional Teams, Inventory Controls & Turnover
Schwarzkopf Professional Hair- Novel and Complicated In Store Program
Product DevelopmentKat von D for Sephora
Launch CollectionTurning Celebrity Concept
Into Successful Consumer Product
360° Beauty Knowledge
Concept DevelopmentKat von D for Sephora
Kat von D Brand Inspiration Her hand drawn iconic sleeve tattoo
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Education Aquea Scientific
For Freeze 24/7
SPF Facial Wash SKU
Trained ~ 50 Saks Fifth Avenue
Beauty Associates in NYC
360° Beauty Knowledge
Amerian CosmeceuticalsPowerful yet Gentle™
Mary Lee Amerian, MD Bio
Dr. Mary Lee Amerian graduated Phi Beta Kappa and Magna Cum Laude as an undergraduate from UCLA and received the Sandoz Award for Excellence in the Behavioral Sciences as a graduate from the UCLA School of Medicine. She interned in Internal Medicine at UCLA Hospital and Medical Center in 1984 and completed her residency in Dermatology in 1987. She currently teaches at UCLA where she holds the title of Assistant Clinical Professor of Medicine.
She is a Diplomat of the American Board of Dermatology and a Fellow of both the American Academy of Dermatology and the American Society of Dermatologic Surgery. She is also a Fellow of the American Society of Laser Medicine and Surgery. Dr. Amerian has been named in L.A. Magazine's list of top doctors in Los Angeles. Dr. Amerian has also been voted by her peers as one of the "Best Doctors in America" consecutively since 1996.
Dr. Amerian has been featured on the cover of the Health section of the Los Angeles Times for her work on the VelaSmooth device for the treatment of cellulite. Dr. Amerian recently started taping Season #4 for the television show, “10 Years Younger," which can be seen on The Learning Channel. Dr. Amerian uses all of the modern techniques of non-surgical facial rejuvenation on this show. By using the Fraxel laser, Vbeam laser, Thermage, Botox, and fillers such as Restylane, Collagen, and Sculptra, Dr. Amerian's patients have indeed looked "Ten Years Younger," and without any surgery. Dr. Amerian is the only doctor on the show for all 4 seasons.
www.maryleeamerian.comSee more on the practice and live clips of “10 Years Younger”
360° Beauty Knowledge
MLA Skincare Signature SpectrumUnique Product Identifier
Distinguished Matte Gloss Caps Visually Anchor Tonality
Elegant Understated Font ColorCompliments Signature Spectrum
Rich Pump ColorChromatic Base Counterpoise
Luxe Reflective Wedding BandSubtly Heeds Attention
Primary Packaging DevelopmentMLA Skincare
Brand Attributes Identified
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Collateral DevelopmentMLA Skincare
Original CopywritingCreated Tag Line
Managed Product Photography
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Secondary Packaging DevelopmentMLA Skincare
Package DevelopmentFront Panel
“Before”Brand Development
&Trademarks
360° Beauty Knowledge
Secondary Packaging DevelopmentMLA SkincareFront Panel
“After”Brand Development
&Trademarks
360° Beauty Knowledge
Retail Marketing ExecutionWella $1MM Store In Store Program
Inventory Turn from LIFO to FIFOIncreased Wella Brand Presence, Brand Aesthetics, Secured Shelf Space
360° Beauty Knowledge
360° Beauty Knowledge
Trade Industry PressPoint of Purchase Magazine
“…Christine Oddo, Vice President Business Development, says they
relied heavily on the insights provided by the consumer intercept
study when designing the POP. ….we boiled down the results of the
research and put the copy in the aisle… so the shopper can walk through that logic and reach the
model and style that best meets their needs.“
Waterpik presented retailers with POP created by the Los Angeles division of
New York basedArt Merchandising, Inc.