Tip 1. Text messages work better for Local Advertising.

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Tip 2. Target New Mobile Devices.

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Tip 3. Use clear call-to-action words.

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Tip 4. Use Negative Keywords.

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Tip 5. Always include one of your main keywords in your ad copy

or header.

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Tip 6. Use Google's Remarketing Option.

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Tip 7. Monitor and tweak your campaigns.

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Tip 8. Implement conversion tracking.

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