FOOTWEAR TECHNOLOGY FOOTWEAR TECHNOLOGY FOOTWEAR TECHNOLOGY FOOTWEAR TECHNOLOGY

UTKARSH SETHITARANJEET KAURARCHANANEERU RAWATPRATIBHA

INTRODUCTIONINTRODUCTION Footwear consists of garments worn on the feet. Footwear is considered as important as basic needs. People who practice the profession of shoe making are SHOEMAKER or COBBLER.

• Early humans wrapped their feet with dried leaves, animal skin or leather they obtained from the wild to protect their feet from the harsh environment.

• Egyptians created sandals which led to the creation of other forms of footwear.

• Now wide range of shoes are made including athletic shoes, boots, leather shoes, lace-up and safety footwear.

• Safety footwear is an essential item for those working in industrial plants and construction sites.

CHANGES IN FOOTWEARSCHANGES IN FOOTWEARSCHANGES IN FOOTWEARSCHANGES IN FOOTWEARS

Global brandssourced from India

• Acme• Clarks• Ecco• Hush Puppies• Marks & Spencer• Nike• Reebok• Salamander• Stacy Adams• Tony Lama• Next• Bally

• Aldo• Bally• Adidas• Woodland• Hush Puppies• Lee cooper• Nike• Reebok• Rockport

Global brandscurrently sold in India

MAJOR PLAYERS IN INDIAN MAJOR PLAYERS IN INDIAN FOOTWEARSFOOTWEARS

INNOVATION IN FOOTWEARSINNOVATION IN FOOTWEARS• Boots – covers the whole foot and the lower part

of the leg.

• Industrial Footwear – Plastic boots and rubber loafers which are used in laboratories, construction sites, and production lines.

• Shoes – athletic shoes (or running shoes)

• Sandals – Sole held to the wearer's foot by straps or thongs passing over the instep and around the ankle.

• Slippers – Consisting of a sole fastened by straps to the foot.

• Slingback – Strap that wraps around the heel.

• Mule – Covers only front part of foot

TYPES OF FOOTWEAR

1. Dress and Casual Footwear

2. Men• Balmorals• Bluchers• Monk-straps

3. Women

• High heels• Pumps• Wedge Sandals• Mules • Sling-backs• Espadrilles• Sneaker boot and sneaker

pump• Kitten heels

4. Either Gender

• Sandals• Saddle shoe• Loafer• Casual• Boots• Slippers

5. Athletic Shoes• Sneakers/trainers• Running shoes• Track shoes• Cleats• Golf shoes• Bowling shoes • Climbing shoes

• Walking shoes • Skating shoes• Ski boot• Skateboarding shoes• Cycling shoes• Snowshoes

6. Dance Shoes

o Pointe Shoes o Ballet Shoes

o Jazz Shoes

Indian ScenarioIndian Scenario• India ranks second among the footwear producing countries next to

China.• The industry is labor intensive and is concentrated in the small and

cottage industry sectors.• India produces more of gents footwear while the world’s major

production is in ladies footwear.• The industry is on the edge of adopting the modern and state-of-

the-art technology to suit the exacting international requirements and standards.

• India has the competitive advantage over other countries in the form of materials and skilled manpower.

• Indian footwear market is dominated by casual footwear market.

FOOTWEARFOOTWEAR DEVELOPMENT IN INDIA DEVELOPMENT IN INDIA

• Raw material adequacy• Best Tanning expertise• Available skilled workforce• Increasing capacity of the production units• World class institutional support for designing &

testing• Changing product-mix in favor of comfort & Ladies shoes from men and formal shoes

Global ScenarioGlobal Scenario Footwear sector has matured from the level of manual footwear manufacturing methods to automated footwear manufacturing systems.

TECHNOLOGY USEDTECHNOLOGY USEDTECHNOLOGY USEDTECHNOLOGY USEDAnti Slip Sole

The grip to stay in balance.

Climate Management

Soft, dry and fresh feel while at the same time transporting moisture to the outside .

Easy Rolling System

Prevent feet from becoming tired.Flexibility of the sole and the weightThe effect of this is energy saving and comfort increasing.

Tunnel System

Recognizable notch in the heel can deform when it comes down. This built-in shock absorber thus spares the joints and keepsthe wearer upright.

MATERIAL USEDMATERIAL USED

Lacing Techniques1. Lacing for narrow feet2. Lacing for high in-steps3. Lacing for wide feet4. Lacing for heel retention

TPU (Thermo Plastic Urethane) - for high quality footwear -better properties than PVC or TPR (conventional materials used for footwear).

EVA (Ethyl Vinyl Acetate) - Which is a direct injection molding used for making solePU (Poly Urethane) Technology

THE MOST EXPENSIVE SHOES

$2 million!

CONCLUSIONCONCLUSION• Footwear companies live and die by their perceived

brand image in the marketplace.• Entry by small firms is difficult because the large

brands have strong consumer loyalty.• The industry is aging and looking to expand its reach

into apparel and higher technology outlets.• Nike and Adidas are leading the research and

development of new technologies such as automatic comfort adjustments and microprocessor inserts within the athletic shoes.

• Innovation in this industry is essential to keep customers interested in the product.