Why you should teach your clients to do your job

Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.

Give away the farm to get the ranch

Why you should teach your clients to do your job


I’m MendelGoDaddy Evangelist

@ifyouwillit | mendel.me

Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.

What’s on tap?● The perfect client relationship.● How your clients find you.● How you find your customers.● A new approach.● Q&A

Tweet: @ifyouwillit | #wcmpls


What makes a perfect client relationship?

tPhoto Credit: https://www.flickr.com/photos/11051875@N08/1249934882/ - The Mandarin via Compfight

https://www.flickr.com/photos/11051875@N08/1249934882/


Mutual trust and respect.



Passion.



Willingness to learn.



Engagement & Communication.



Vision.



Partnership.



How your clients find you.

Photo Credit: https://www.flickr.com/photos/65911944@N00/28272881/ - jmso via Compfight



Simplified buying process



Your customer’s buyingprocess



Your client discovers you here.



How do you find clients?

Photo Credit: https://www.flickr.com/photos/67509007@N00/5892977434/ - mr.skeleton via Compfight



Typical tools for finding clients.



Finding clients can be hard!

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Once work starts, there are questions.


Many questions.


About the website...


“How do I add a new menu item?”



“Can I edit this website myself?”



“How do I add my menu to my website?”



And about your craft...


“That’s such a simple change, why does it cost

so much?”



“That takes how many hours? I can’t believe it

takes that long!”



“C’mon, aren’t you going to cut me a break?”



How do we answer these questions?


“How do I add a new menu item?”

Education: How to create a page and menu item



“Can I edit this website myself?”

Education: What is WordPress?



“How do I add my menu to my website?”

Education: How to create a page and upload an image or PDF



“That’s such a simple change, why does it cost

so much?”Education: Scope and effort



“That takes how many hours? I can’t believe it

takes that long!”Education: Effort



“C’mon, aren’t you going to cut me a break?”

Education: Development as a professional craft.



What if we could...


teach as a part of the sales process?



create an understanding of core industry / trade

concepts?



level up client knowledge while prospecting and

onboarding?



Spoiler alert: We can!



Lets create a workshop.


Find an audience in your vertical.



Finding an audience

● Chamber of commerce● Meetup.com group● Trade association● Neighborhood business association● SMB organization● SBA● SBDC● SCORE



Design the workshop to address common

questions.



Anatomy of a class

Common Questions:Can I edit this website myself?How do I add a new menu item?How do I add my menus to my website?That’s such a simple change, why does it cost so much?That takes how many hours? I can’t believe it takes that long!C’mon, aren’t you going to cut me a break?

Class curriculumIntroductionWhat is WordPress?WordPress basics (building a site):

Setting up your first site.Pages & postsUploading images / PDFsMenusWhat’s a plugin?What’s a widget?What’s a theme?

For more information: Community resources

For additional help: Your website / contact



Find a free venue at a coworking location,

library, etc.



Advertise the workshop to those within the vertical

you serve.



List all expectations

● Supplies needed● Financial obligation (for cost of

hosting and domain)● What will and won’t be covered● What will be completed during the

event● Length of event● Logistics



Exchange contact details.



Follow up!



Something interesting has happened.


Aligned yourself as an expert.



You’ve become the goto.



You’ve established new meaningful relationships.



You’ve spent $0



The moral?


Humans love the feeling of empowerment.



Solve for client empowerment and new

business will come easily.



Lets talk Q & A



I’m Mendelmendel.me/presentations

@ifyouwillit

Leadership & Management

Why you should teach your clients to do your job