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Daniel Jefferies, founder of Newmind Group, explores technology adoption and the causes of resistance to change.
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Build IT Together
Innovation Starts with an Idea
And then we meet resistance…
“But, this is the way we’ve ALWAYS done it.”
“Our industry doesn’t work like that.”
“What if it doesn’t work out?”
Why do they resist?.... Brain problems
Confirmation Bias
Loss Aversion
Confirm your ideas with Experiments
Successful Experiment? Now convince the organization
Understand that you can’t convince everyone
Identify and Empower
Innovators and Early Adopters
Innovation Adoption Strategy
Equip the Majority
Identify and Pacify the Laggards
1 2 3
Surveys, Early Pilot Access, Inclusion in
decisions, Recognition
Clear communication, Multiple Training
Opportunities
Surveys, Backward Compatibility Strategies,
One-on-One Training
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Risks and Challenges
Support of Leadership
Change fatigue
Age of Workforce
Industry
Geography
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Detractors
Champions
What successful adoption looks like
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Change is Hard:Gaining User Adoption
Daniel Jefferies
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[email protected] @heydjeff medium.com/heydjeff
Split into teams. 1 idea / team
Exercise
Come up with an Experiment and An Adoption Strategy
for the idea
Share idea, experiment and
strategy with group
1 2 3
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