INTERNAL AND

EXTERNAL

COMMUNICATIO

N

DEFINATION

“Internal communication is the life blood

of each and every organization.”

Internal communications (IC) is the function

responsible for effective communication or

trade among participants within an

organization.

It is the transfer of information via channels

such as: memos, intranet, publication or

broadcasts, etc.

How Internal Communication

helps?

Increased productivity

Higher probability of achieving organizational goals

Ability to approach situations, problems or crises proactively

More effective and responsive customer service.

Smarter decision-making on all levels.

Reduced day-to-day conflict between teammembers

Diff ways of Internal

communication

Group meetings

Personnel meetings

News bulletin

Company’s internal server

Telephone messages

Company Blog

EXTERNAL

COMMUNICATIO

N

EXTERNAL

COMMUNICATION

The exchange of information and message between an organization and other organization groups, individual outside its formal structure.

Simply we can say :

Communication that takes place out side the organization is called external communication.

Channels of external

Communication

Face to face meetings

Print and broadcast media

Pamphlets

Press conference

Annual reports and letters etc…

The goal of external

Communication

The goals of external communication are to

facilitate cooperation with groups such as

suppliers, investors, and stockholders

To present a favorable image of an

organization

To promote the organization

Advertise the organization

Provides information about products and

services to customers

Thank you…..