INTERNAL AND
EXTERNAL
COMMUNICATIO
N
DEFINATION
“Internal communication is the life blood
of each and every organization.”
Internal communications (IC) is the function
responsible for effective communication or
trade among participants within an
organization.
It is the transfer of information via channels
such as: memos, intranet, publication or
broadcasts, etc.
How Internal Communication
helps?
Increased productivity
Higher probability of achieving organizational goals
Ability to approach situations, problems or crises proactively
More effective and responsive customer service.
Smarter decision-making on all levels.
Reduced day-to-day conflict between teammembers
Diff ways of Internal
communication
Group meetings
Personnel meetings
News bulletin
Company’s internal server
Telephone messages
Company Blog
EXTERNAL
COMMUNICATIO
N
EXTERNAL
COMMUNICATION
The exchange of information and message between an organization and other organization groups, individual outside its formal structure.
Simply we can say :
Communication that takes place out side the organization is called external communication.
Channels of external
Communication
Face to face meetings
Print and broadcast media
Pamphlets
Press conference
Annual reports and letters etc…
The goal of external
Communication
The goals of external communication are to
facilitate cooperation with groups such as
suppliers, investors, and stockholders
To present a favorable image of an
organization
To promote the organization
Advertise the organization
Provides information about products and
services to customers
Thank you…..