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Chocolate is an $83 billion a year business, making industry value larger than the GDP of more than 130 nations on earth. An average Britain, Swiss/German will each eat 11kg of chocolate a year. In India, chocolate hasn’t been sweet of choice. Indians eat only 165gms of chocolate a year. Consumers change their tastes and preferences according to the changing trends. The recent trend dictates a westernized and health conscious foodstuffs – so we are aiming to cater to them through or innovative chocolate. Chocolate is often referred as the “guilty pleasure”, Bite On‘s main aim is to remove the guilt and fill it with pleasure for our consumers. Our idea is to make a low fat low calorie sugar free dark chocolate bar that makes us different from other brands as we are only targeting the sugar free fat free dark chocolate segment.
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HR as Change Agent for Organizational Excellence
-A Literature Based Secondary Data Study
By:Monika SinhaV. SwathiMr. Vijay KarvandeMr. B. V. R. Murty
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