How to Be a REAL Thought Leader in 2015

Mindy Gibbins-Klein

@MindyGK

Over 500 clients publishedOver 500 clients published

©2008-2014 Real Thought Leadersa trading name of MGK Consulting Ltd.UK Registered Company No. 4578506

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The minimum you will get from this presentation

• How to be in the 5% of who are at the top of their game and winning in even the toughest business environment

• How to be “top of mind” and a REAL Thought Leader

• How to raise your profile and your confidence


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Winning in the Current Climate

• Noisy and crowded

• Deals taking longer and going to those at the top of their game

• Existing clients might forget about you or decide they don’t need you


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What is a REALThought Leader?

• Innovative Ideas• Courage to Share those ideas widely• Recognised for your ideas• Creating change on a large scale


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Why don’t more people become Thought Leaders?


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4 Attributes of a REAL Thought Leader

• Reach• Engagement• Authority• Longevity


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Reach Engagement Authority Longevity

• Geographic• Sector-specific• Relevant• PR – “household name”


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• Appropriate– Timing– Right media for audience

and subject

• Authentic


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• Experience• Knowledge• Views and opinions


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Asserting Authority

• Be vocal on your topic

• Share your views and beliefs

• Write, publish, speak

and get media coverage


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• Recent (stay top of mind)• Relevant (now more than ever)• Reference (let them take you home

with them)


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Join the 5% at the Top of Their Game

• Only REAL BOLD leaders will win in this climate

• Only 5% of leaders deliberately or intuitively applying the principles of REAL Thought Leaders

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Leadership & Management

How to Be a REAL Thought Leader in 2015