Sukriti SinghA0523113081BTBM/13/242

Amity Institute of Biotechnology,

Amity University, Noida

Teacher Incharge:

Dr. Jyoti Singh

BY:

WHAT IS SOCIAL MEDIA?

SOCIAL MEDIA IS THE USE OF

ELECTRONIC AND INTERNET TOOLS FOR

THE PURPOSE OF SHARING AND

DISCUSSING INFORMATION AND

EXPERIENCES WITH AN ONLINE

COMMUNITY.

POSITIVE EFFECTS ANDADVANTAGES OF SOCIAL

MEDIA

THE MAIN ADVANTAGE OF SOCIAL

NETWORKING SITE IS THAT IT HELPS IN

ESTABLISHING CONNECTION WITH

PEOPLE,FRIENDS AND RELATIVES. IT HELPS

IN SHARING ONE’S VIEW, SHARE

PICTURES AND LOTS OF OTHER STUFFS.

IT HELPS STUDENTS IN INTERACTING WITH

ONE ANOTHER AND SHARE IDEAS. THIS

HELPS IN IMPROVING STUDENT’S

CREATIVITY.

THE SOCIAL NETWORKING WEBSITES CAN

BE ACCESSED FROM ANY PART OF THE

GLOBE.

THROUGH THESE SITES THE STUDENTS

CAN ESTABLISH CONTACT WITH

ENTREPRENEURS, CORPORATE PEOPLE

AND CAN GAIN VALUABLE

INFORMATION FROM THEM.

FACILITATES OPEN COMMUNICATION,

LEADING TO ENHANCED INFORMATION

DISCOVERY AND DELIVERY.

TARGETS A WIDE AUDIENCE, MAKING

IT A USEFUL AND EFFECTIVE

RECRUITMENT TOOL.

INCREASE GENERAL KNOWLEDGE AND

AWARENESS OF STUDENTS.

SAVES TIME AND COST BY

FACILITATING FASTER

COMMUNICATION.

NEGATIVE EFFECTS/DISADVANTAGES OF SOCIAL MEDIA

ONE OF THE MAJOR DISADVANTAGES OF USING SOCIAL NETWORKING WEBSITES ARE THE

STUDENTS GET ADDICTED TO IT. THEY SPEND HOURS IN THOSE SOCIAL NETWORKING SITES WHICH

CAN OBVIOUSLY DEGRADE THE STUDENT’S ACADEMIC PERFORMANCE.

OPENS UP THE POSSIBILITY FOR HACKERS TO COMMIT FRAUD AND LAUNCH SPAM AND

VIRUS ATTACKS.

SOME STUDENTS MAY TEND TO USE THESE SOCIAL NETWORKING SITES TILL MID NIGHT OR

EVEN MORE WHICH CAN OBVIOUSLY LEAD TO HEALTH RELATED PROBLEMS.

Attention-deficit hyperactivity Disorder

The practice of logging on daily to see

hundreds of new photos, comments, and

user statuses have begun to take away

our ability to keep our focus on

something for more than an hour or two,

making ADHD a very real and possible

effect of SNS

SOME OF THE POPULAR SOCIAL MEDIA

TOOLS/WEBSITES.

WHATSAPP

TWITTER

GOOGLE+

LINKED IN

THREATS FROM SOCIAL MEDIA

SOCIAL NETWORKING WORMS - SOCIAL NETWORKING WORMS INCLUDE KOOBFACE, WHICH HAS BECOME,

ACCORDING TO RESEARCHERS, "THE LARGEST WEB 2.0

BOTNET." WHILE A MULTI-FACETED THREAT LIKE

KOOBFACE CHALLENGES THE DEFINITION OF "WORM," IT

IS SPECIFICALLY DESIGNED TO PROPAGATE ACROSS

SOCIAL NETWORKS (E.G., FACEBOOK, MYSPACE, TWITTER,

HI5, FRIENDSTER AND BEBO), ENLIST MORE MACHINES

INTO ITS BOTNET, AND HIJACK MORE ACCOUNTS TO

SEND MORE SPAM TO ENLIST MORE MACHINES. ALL THE

WHILE MAKING MONEY WITH THE USUAL BOTNET

BUSINESS, INCLUDING SCAREWARE AND RUSSIAN DATING

SERVICES.

PHISHING - IT IS AN ACT OF CREATING FAKE WEBPAGES

TO STEAL USER’S INFORMATION FOR ILLEGAL

PURPOSE.ALWAYS LOOK URL BEFORE SUBMITTING YOUR

INFORMATION.FOR EXAMPLE :

HTTP://WWW.FACEBOOK.COM

TROJANS : - SOCIAL NETWORKS HAVE BECOME A GREAT VECTOR FOR TROJANS -- "CLICK

HERE" AND YOU GET:

ZEUS -- A POTENT AND POPULAR BANKING TROJAN THAT HAS BEEN GIVEN NEW LIFE BY

SOCIAL NETWORKS. * URL ZONE -- IS A SIMILAR BANKING TROJAN, BUT EVEN SMARTER, IT

CAN CALCULATE THE VALUE OF THE VICTIM'S ACCOUNTS TO HELP DECIDE THE PRIORITY FOR

THE THIEF.

DATA LEAKS : - SOCIAL NETWORKS ARE ALL ABOUT SHARING. UNFORTUNATELY, MANY

USERS SHARE A BIT TOO MUCH ABOUT THE ORGANIZATION -- PROJECTS, PRODUCTS,

FINANCIALS, ORGANIZATIONAL CHANGES, SCANDALS, OR OTHER SENSITIVE INFORMATION.

SHORTENED LINKS : - PEOPLE USE URL SHORTENING SERVICES (E.G., BIT.LY AND TINYURL)

TO FIT LONG URLS INTO TIGHT SPACES. THEY ALSO DO A NICE JOB OF OBFUSCATING THE

LINK SO IT ISN'T IMMEDIATELY APPARENT TO VICTIMS THAT THEY'RE CLICKING ON A

MALWARE INSTALL, NOT A CNN VIDEO.

HOW TO PREVENT SOCIAL MEDIA THREATS??

INSTALL THEFT PROTECTION SOFTWARE ON ALL OF THE COMPUTERS YOU USE TO

ACCESS SOCIAL MEDIA ACCOUNTS.

MAKE SURE NEVER TO CLICK THE BOX TO SAVE YOUR PASSWORD WHEN YOU ARE

ON A PUBLIC, WORK OR LAPTOP COMPUTER.

USE YOUR REAL NAME WHENEVER YOU SIGN UP FOR SOCIAL MEDIA ACCOUNTS.

AVOID GIVING OUT PERSONAL INFORMATION ON SOCIAL MEDIA SITES, SUCH AS

ADDRESS, PHONE NUMBER OR YOUR BIRTH DATE.

CHANGE YOUR PRIVACY SETTINGS ON ALL YOUR SOCIAL MEDIA ACCOUNTS, SO

THAT YOU HAVE CONTROL OF ALL THE INFORMATION THAT IS POSTED.

CONCLUSION AND IMPLICATION

PARENTS NEED TO WORK WITH THEIR CHILDREN ON USING SAFETY PRECAUTIONS

WHEN ON SOCIAL MEDIA SITES. THIRTY-ONE PERCENT OF YOUTH SURVEYED BY THE

NATIONAL SCHOOL BOARD ASSOCIATION (2007) REPORTED POSTING

INAPPROPRIATE PICTURES AND SHARING PERSONAL INFORMATION WITH

STRANGERS.

YOUTH NEED TO BE TAUGHT OF THE DANGERS OF PUTTING THEIR PERSONAL

INFORMATION ONLINE.

INFORMATION THAT IS POSTED ONLINE CAN NEVER BE PERMANENTLY ERASED.

PARENTS AND THEIR CHILDREN SHOULD ESTABLISH PRIVACY SETTINGS, AND THE

CHILDREN SHOULD LEARN TO CHECK TO BE SURE THAT THEIR PRIVACY SETTINGS

HAVE NOT CHANGED.