Developing a Best-In-Class

Innovation Driven Enterprise

Best-In-Class are Proven Performers

• Every Best-in-Class Innovation Enterprise Must

Develop “the Fertile Ground” for Innovation to

Grow & Thrive

• This begins with an Assessment of how your

company performs versus other companies and

peers on The Ten Critical Innovation Drivers

The 4 P’s of innovation (Mel Rhodes1960/ Osborn-Parnes 1950)

Place: Ensure a team work climate supports idea

development.

Person: How to optimize diversity.

Process: The stages we work through to produce

creative outcomes.

Product: Define desired innovation outcomes.

The 10 Critical Factors for an Innovation-Driven

Enterprise comprise the

“Wheel of Innovation”

What are the Critical Questions?

ORGANIZATIONAL VISIONDoes the organization have a clearly spelled out vision for the company? Is the vision of the company translated through tools and processes that are in place and are practiced throughout the company?

MEASUREMENT AND METRICS Does the organization employ metrics to measure the results of the innovation efforts & is there at least one system in place to evaluate ideas if it is working effectively.?

HIRING PRACTICESDoes the organization have hiring practices that specifically target individuals who are creative & bring innovative ideas to the company?

REWARDSDoes the organization have rewards in place to encourage employees to be innovative? And do the employees understand what the payout is when they expand their creative energy?

DEDICATED BUDGETS FOR INNOVATIONAre the budgets used throughout the organization designed to allow for innovation practices?

What are the Critical Questions?

INNOVATION INITIATIVES

Are innovation initiatives systemic and are they expected & encouraged at all levels of the organization?

SATISFACTION WITH RESULTS

Is there general satisfaction with the results of the innovation practices the organization employs?

LEADERSHIP’S SUPPORT

Does the CEO/President support a culture of innovation throughout the entire organization & looks for ways to make new ideas flourish?

CULTURE SUPPORT

Does the corporate culture support all innovation and permit reasonable risk taking?

OPEN COMMUNICATIONS

Does the organization have a process for open and transparent communication and feedback on all aspects of the innovation process?

An online survey

Finding the Answers

• Best-in-Class Innovation-Driven Enterprises will do well on the 10 Factors• But where does your company stand on the critical Innovation Drivers?

Introducing the “Innovation Assessor”

Developed via Bloomberg/Business Week and Coles Center for Innovation at Kennesaw State University

A Series of 32 questions administered via online survey requiring <= 10 minutes to complete

These questions all merge into the 10 Key Factors.

Administered across departments to key employees with at least 70% having known “touch points” to the company innovation process & pipeline.

Sample usually in the hundreds & participation strongly encouraged by senior management

Plans and Development

Phase 1

• Initial “Innovation Assessor” Survey

• Review Results, Initial Assessment

Phase 2

• Set Target Objectives

• Develop Remedial Plans & Training

Phase 3

Etc.

• Tracking Net Innovation Promoter Score

• Continue Plan of Ongoing Improvement

Discovering Enterprise Strengths & Gaps

0

1

2

3

4

5CEO

Communications

Hiring Practices

Vision

Systemic

Metrics

Rewards

Budget

Satisfaction

Culture

Enterprise Ratings v. Norm

Norm Company

0

5

10

15

20CEO

Communications

Hiring Practices

Vision

Systemic

Metrics

Rewards

Budget

Satisfaction

Culture

Enterprise Top 2 Box v. Norm

Norm Company

And the Enterprise Group Ratings to Norms

0

5

10

15

20

25

Enterprise Group Top 2 Box Ratings v. Norms

Norm Company R&D Group Marketing Operations

Leading to Detailed

Enterprise-Level Positions

Senor Mgmt Encourages Innovation

My Manager encourages innovation

Budgets for Innovation

Clear processes for Innovation

Sr. Mgment Supports Innovation

Culture of innovation

Innovation Metrics

Employees allowed to take Risk

Innovation Success is Documented

Mid Managers can budget innovation

Team collaborations on

Innovation

Promoted for Innovation Ideas

Innovation rewards & incentives

Employees empowered for Innovation

Innovation Assessor Department Perceptual Map

Metrics & Tools

Rewards Innovation

Management SupportCompany Innovation Goals clear

Org. Hires Innovators

Company attracts innovative people

Mktg InsightsBus. Strategy

R&DFinance

Operations

Sales

Executive Officers

Clear criteria to eval. innovations

Innovation Culture

Satisfied with Org Innovation

Innovation Satisfaction

Systemic New Innovation Initiatives

Continuous empowerment to support new initiatives

Hiring Practises Support Innovation

Does not penalize new ideas

Marketing

San Diego Office

NY Office

Atlanta Office

Best-in-Class means a Culture of

Learning & Continuous Improvement

The Innovation Promoter Score (IPS)

(four key factor top 2 minus bottom 2 divided by 11)

-10

-8

-6

-4

-2

0

2

4

6

8

10

2016Q1 2016Q4 2017Q2 2017Q4 2018Q2 2018Q4

* *

*

*

*

-8.63

And a Plan which Charts the

Journey towards Best-in-Class