Creativity + Innovation 1.6

Creativity + Innovation 1.6Kevin Popović, B.A., M.S.

© Kevin Popović, SDSU Creativity + Innovation

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Session 1.6

• Welcome• Roll, Admin• #MGT353 Prague• Quiz


• Show ‘n Tell• Quiz Chapter 5• Discuss Chapter 5• Guest Lecturer• Assignments

Show ‘n TellAn Exercise in Ideation.


Assignment


• Bring an object into class that could spark creativity

• Visual, article, person• Explain why it is

relevant to creativity• Class will examine

and provide feedback

Brandon Noel

Brandon Noel

CourseKey


Class Exercise.

CreativityThe generation of ideas.


InnovationThe Implementation of ideas.


Chapter 5 of Creativity, Inc.


Quiz: Personal Creative Climate

Chapter 5 of Creativity, Inc.


Personal Creative Climate

The Climate for Creativity

• The ideal creative climate nurtures intrinsic motivation, assures the safety necessary for curiosity, holds high expectations for creativity and provides the support critical to evaluation.



• The ability of individuals to achieve full creative potential depends on their ability to create their own internal climate

• and to influence their ability to create their own internal climate

• and to influence the immediate climate around them.



• Literally, it’s a space.• Figuratively, it’s a state of mind.



• Last week one of our designers was on a production deadline. With just 24 hours to go, he still had no copy to work with. He knew he was only going to get one shot at designing something the client would love. As we were coming down to the wire he turned and said with a grin, “This would make a great war story.”


The Bubble

• You must fight to keep personal creativity alive for your own good, and for the good of the company.

• Once you make a conscious effort at creativity and have developed a sense of personal creative worth, your sophistication can begin to grow.


The Bubble

• You will know the history and motivation and your curiosity, how and why you approach the breaking and making of connections, and what evaluation can mean on a personal level.


The Creative Profile

• The more people have a sense of their creative profile, the more they are able to bring the creative process into play.

• The more deeply a person understands their creative profile, the more they will be able to create circumstances in which they will flourish.


The Creative Profile

• Review your creative profile now.• Discussion: What do want to change?


Expecting Success

• When you expect that what you are working on will have a successful outcome, you more readily dip into resources and energy you would not otherwise expend because you believe the extra-effort will be rewarded.


Expecting Success

• Expectations become self-fulfilling.• With each new success, confidence and

competence and expectations grow, which leads into more ambitious challenges.

• Agree / Disagree?


Expecting Failure

• Personal expectations can fail to materialize, and failure can be problematic.

• Keep expectations high, but within reason, or you run the risk of sabotaging your career.

• Agree / Disagree?


The Power of Passion

• Passion strengthens a personal creative climate.

• The value of intrinsic motivation.• The individual climate impacts the local

climate, which can impact the global climate.


The Power of Passion

• People of passion can develop a local climate that supports higher energy for more imaginative and more productive breaking and making of connections.


Reaching Outside the Bubble

• If you want to increase personal creative performances, consider the task from two perspectives:

• What you can bring to the table• What the larger climate has to bring


Reaching Outside the Bubble

• Which external factors critically amplify or dampen creative ability.

• Which factors can you change and which you cannot.

• Success = customizing your local climate


Make A Better: WorkspaceA Game of Innovation


The Problem Statement

• Design the physically smallest, functional office space that you can, BUT:

• Required: it’s a pleasant environment• Required: it can be personalized by its occupant• Required: it provides privacy when needed• Required: it facilitates collaboration with others

when needed© Kevin Popović, SDSU Creativity + Innovation

The Problem Statement

• Prototypes are vehicles for communicating with and learning from others

• Sketch, storyboard, prototype – use whatever works to tell the story

• Give us a 'feel' for what the space would be like (overview)

• Show us how we would use the space• Show us how you’ve addressed the requirements


Create a Safe Environment

• This is an opportunity to practice, not a competition

• Listen carefully to each other: there are no “experts” in this context

• Build on each other’s ideas, don’t stomp on them!

• “Yes, and…” NOT “no, but…”


Create a Safe Environment

• Ideas aren’t precious – don’t be afraid to let them go

• Think wild and crazy thoughts to solve the problem

• Synthesis and play work better than analysis


Rules for Brainstorming

• Defer judgment• Encourage wild ideas• Build on others’ ideas• Stay focused on the topic• One conversation at a time• Go for quantity• Be visual – sketch, don’t just write


Share Results – Submit Work

Teams have 1 minutes to share:• Preferred solution with no/minimal

explanation• Did it meet goals, demonstrate creativity

and innovation?• Audience Q&A• One thing to do differently next time• The most important lesson learned


Recap / Q&A

Questions for you, now and in future• Did sketching generate new ideas?• What worked? What didn’t?• How could you tell your story more

clearly?


My Perspective

• Sketching improves ideas and communication

• You create a vehicle for gathering feedback

• The process is iterative, fast and cheap


Assignment


• Read Chapter 6• Prepare for Quiz

Assignment


• Read “Innovation: The Classic Traps”

• Prepare for Quiz

Leadership & Management

Creativity + Innovation 1.6