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Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Complexity, Nemetics, and Wicked Tech Comm
Ray Gallon
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
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ag.com/gallery_lrg/
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Milk is getting sta
leYou’ve used a lot of
electricity th
is weekChange the filter in
your furnace
Embedded Wearable
IoT Connected
Assisted Reality A Not So Future Scenario
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Problem: We Need to Deliver Kanban Information
Give the user:
All the information s/he needs
Only the information s/he needs.
When s/he needs it
Must be embedded so that:
Findable immediately
If not needed, stays out of the way.
http://www.theleanman.com/FileUpload/Supermarket.jpg
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
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ag.com/gallery_lrg/
8689_22010841147_2.jpg
http://www.electronicproducts.com/uploadedImages/Analog_Mixed_Signal_ICs/Communications/Innovega%20Contact%20Lenses%201.jpg
Milk is getting sta
leYou’ve used a lot of
electricity th
is weekChange the filter in
your furnace
Embedded Wearable
IoT Connected
Assisted Reality A Not So Future Scenario
We don’t know the user’s context • Where? • When? • With whom? • Connected to what? • Using what display? • Using what controls? • …
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Mobile Video AppPredict the context!
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
A Case of ‘Wicked’ Problems
Problems that are difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize.
In addition, complex interdependencies make it so that the effort to solve one aspect of a wicked problem may reveal or create other problems.
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
We Must Accept Uncertainty!
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
BUT if the user gets lost, does s/he have a map to find the way back?
Extrait de l’atlas catalan, école majorquine, ca. 1375 Bibliothèque Nationale de
?
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
It requires a significant vision that impels us to
organize reality…
... in order to propose a coherent project that improves peoples’ lives
Leadership: Solving Wicked Problems Needs More Than Resource Management
Another Way of Seeing!
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Each Task a Hologram for the Kanban Process
Iteration
Timeliness
Relevance
Usability
Findability
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Emerging from ChaosComplex problems are entanglements of many simple threads. They can seem chaotic.
Order emerges from chaos in its own way. This might not necessarily be positive.
Our job is to reiteratively help users find positive, constructive emergences from complexity.
Our primary tool for doing this is a combination of psychology, linguistics, and socio-‐anthropology…
We don’t “solve” wicked problems!
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Meme: an idea, behaviour or style that spreads from person to person within a culture.
Biologist Richard Dawkins:
“a unit of cultural transmission, or a unit of imitation… a piece of thought copied from person to person.”
like a gene in biology!
Source: http://en.wikipedia.org/wiki/Meme
Nemetics: From Meme to Neme
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Nemetics: From Meme to Neme
Sources: Graingered Hubpages, Sparkling Insights Blog
NEME: acronym for the fractal learning process of Complex Adaptive Systems:
Notice (seeing)
Engage (feeling)
Mull (thinking)
Exchange (dong)
Genes are replicators in physical space
Memes in cognitive space
Nemes in complex adaptive space
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Nemetics: From Meme to NemeObjectives of Nemetics:
Provide a Leadership decision framework toresolve ‘wicked problems’ and improve performance.
Act as a discovery tool to make sense of reality view it in terms of interactions & emergence to help us strategize.
Be a design tool to improve any particular situation in life. It might be personal, organizational or technical.
Act as an enabler to observe one’s own thinking process enabling possible change in individual and collective consciousness.
Sources: Graingered Hubpages, Sparkling Insights Blog
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Quick Nemetics Review (somewhat oversimplified)
There’s more, but…
The phases in the NEME
acronym are steps toward
finding emergences in the midst
of tangled complexity
Emergence = any order that emerges out of chaos. An emergence can be
negative.Notice Engage Mull Exchange
Source: Graingered Hubpages
An attitude, a way of seeing, and a way of collaborating
Design tool
Enabler of possibl
e change
Strategic discover
y tool to make sens
e of reality
Resolve "wicked pro
blems”
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Nemetics Applied to Tech CommTech products are living,
evolving entities.
Technological design and
evolution is an iterative process
They are
constant
ly changi
ng
and, in ge
neral, be
come eve
r
more complex
They are
never fin
ished –
they go o
n until th
ey, or
the com
pany, di
es
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
NOTICE – emergences
What succeeded the last time you did something like this? Why?
What failed? Why?
What never got used? Why?
What don’t you know?
Nemetics Applied to Tech Comm
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
NOTICE – discovery and primary analysis
What real work does the user need to do (know what)?
What does s/he need to do NOW (know when)?
How does s/he find what s/he needs (know where)?
Which design will deliver it best (know how)?
What must you provide so that s/he can solve problems, extrapolate to other tasks, get out of difficulty (Know how, know how to be)?
Nemetics Applied to Tech Comm
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
How can we structure all this?
1
2
3
Projection
(actions)
Coordination
(management)
Inspiration
(vision)
Notice: What are we already doing?
Big UglyComplex
Task
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
ENGAGE – understand the users’ world and act on it (Know how to be, know how to be with others)
Meet the users face to face & create user stories
Understand user’s global process – not just what s/he does when interacting with your product:
How often is s/he interrupted?
What does s/he do when interrupted?
How long are these interruptions?
What are the other regular tasks the user does that relate to use of this product?
Test with real users and execute following your conclusions
Nemetics Applied to Tech Comm
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
StakeholdersChanges
Engage with Stakeholder Accomplishment and Potential
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Engage: in Inspiration strategies
CAPABILITY (SKILLS)
WIL
LIN
GN
ESS
(IN
TEN
TIO
N)
+
_ +
Doesn’t know, doesn’t want
Terrorist
TOXICKnows but
doesn’t want
Sleeping Beauty
PASSIVE
Wants and Knows
Missionary
COLLABORATORWants but
doesn’t know how
Prisoner
MOTIVATED
Contingency Theory model: Field, Hersey & Blanchard
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Wants butdoesn’t know how
Prisoner
MOTIVATED
Engage: in Inspiration strategies
CAPABILITY (SKILLS)
WIL
LIN
GN
ESS
(IN
TEN
TIO
N)
+
_ +
Doesn’t know, doesn’t want
Terrorist
TOXICKnows but
doesn’t want
Sleeping Beauty
PASSIVE
Wants and Knows
Missionary
COLLABORATOR
Contingency Theory model: Field, Hersey & Blanchard
Delegation
Leadership Persuasion
Participation
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Mull – deep analysis, modeling and evaluation phase
What have you learned from your research?
Tie what you’ve learned to your discovery process (Notice phase)
Apply what you’ve learned to other domains in this product, or in other applications
What are your criteria for evaluation/success?
How can you improve on what you’ve done?
Nemetics Applied to Tech Comm
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Metacognition and ReflectionCONTEXT
BEHAVIOUR
ABILITIES
SKILLS
VALUES
BELIEFS
IDENTITY
TRANSCENDENCE
CONSCIOUS AND EXPLICIT
UNCONSCIOUS AND TRANSPERSONAL
STRATEGICAL AND IMPLICIT
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Exchange – add value – get user feedback, encourage them to exchange among themselves (know how to be with others).
Retest with users:
What do they actually use?
What do they not use at all?
What gives them most problems?
Give users a place to exchange with you and with each other:
What do they say to each other?
What do power users share with beginners or intermediate users?
How do they work around problems – can you generalise, or is it too specific to one person or situation?
Document what you learn, use it in the Notice phase of the next iteration.
Nemetics Applied to Tech Comm
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Neus Lorenzo, 2013
Individually Collectively
Eliminate
Increase
Maintain
Reduce
Big UglyComplex
Task
Exchange: Reflection and Consensus
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Email: [email protected]
Google Plus: +Ray GallonTwitter: @RayGallon
LinkedIn: Ray Gallon
Thank You!
Presentation © 2015 Ray Gallon@RayGallon @Transformsoc
Want to know more? Pass me your business card
Let’s talk!
Blog: http://humanistnerd.culturecom.net