HOW ARE INFLUENCERS SHAPING A NEW WORLD?

Christophe Ginisty | @cginisty | 13 may 2016

Are they really shaping a new world? And what is the transformation process?

Let me tell you about a world you have never lived in…

The very first spectacular change is the communications landscape itself

Individuals were better equipped (and ready) to take advantage of these transformations than organisations

Most of what you call “influencers” never wanted to become an influencers but just took this historical opportunity to express

themselves loud

Who do they influence? What kind of impact do they have?

The reality is that influencers are NOT directly influencing the society

Influencers are shaping a new world by influencingthe ones who were ruling the old world of comms.

New influencers are forcing the old ones to behave like never before.

JOURNALISTS

POLITICIANS

BUSINESS LEADERS

BRANDS

Influencers have an impact on other influencers and this is how they contribute to change the world.

BUT NEVER FORGET THIS…

MERCI BEAUCOUP (ET BON APPÉTIT)