CHANGE MANAGEMENT F O R P R O D U C T M A N A G E R S

Product Tank, Bucharest 2017

"CHANGELOG"

E N T R E P R E N E U R S H I P

MobileAcademy.ro 

H R B U S I N E S S P A R T N E R I N G

Adobe Romania Vodafone Romania

Management training: Heineken, Oracle, Orange

P R O D U C T M A N A G E M E N T

Bitdefender Consulting: Ajusto.ro Adobe Kickbox program graduate

Mentor: MVP Academy, Innovation Labs, Startup Weekend, Startarium, Carbon, UA Incubator

C O M M U N I T Y I N V O L V E M E N T

Product Mng: Product Tank

Marketing: IAA YP HR: Young HR Pros / HR Hub Urban planning: Cities 2.0

CHANGE STORIES Adobe: salary increases in 2012 Adobe: redistributing 40+ employees with 0% attrition Adobe: implementing input from Pulse surveys

Vodafone: merging two departaments Vodafone: eliminating forced performance ranking

Bitdefender: updating the 2015 roadmapBitdefender: introducing the "Design Sprint", constant user research, customer journey mapping Bitdefender: preparing for multi-platform

MobileAcademy.ro: from B2C to B2B MobileAcademy.ro: from training to consulting MobileAcademy.ro: responding fast to new market needs (DevOps)

T = (C + R + P) / SI

Trust

Credibility

Reliability

Personal connection

Self-interest

T R U S T E Q U A T I O N

Stakeholder Analysis 

Stakeholder

Stakeholder 1

Stakeholder 2

Stakeholder 3

Stakeholder 4

Stakeholder 5

Stakeholder 6

Stro

ngly

A

gain

stM

oder

atel

y A

gain

stN

eutra

lM

oder

atel

y S

uppo

rtive

Stro

ngly

S

uppo

rtive

Reason Action plan

X

X

X

X

X

X

O

O

O

O

O

O

T R A V E L F A S T . C O

10

20

30

40

Inno

vato

rs

Early

Adopt

ers

Early

Major

ity

Late

Major

ity

Lagg

ards

0

A D O P T I O N C U R V E

3. Trial / consideration 2. Interest 1. Awareness

4 . D E C I S I O N5. ADOPTION

D E S I R A B I L I T Y P R A C T I C A L I T YD I S S A T I S F A C T I O N

D x D x P > RC H A N G E E Q U A T I O N

R E S I S T A N C E T O C H A N G E

A D V A N C E D

P E R S O N A L I T Y A S S E S S M E N TFor adapting the message better for each stakeholder.

Examples: MBTI, SDI, Emergenetics 

K O T T E R ' S 8 S T E P S

1. Create urgency 2. Form a powerful coalition 3. Create a vision for change 4. Communicate the vision 5. Remove obstacles 6. Create short-term wins 7. Build on the change 8. Anchor the changes in culture

I N F L U E N C E M A P

Who influences who?

How strong is the influence of each node in the stakeholder graph?

C H A N G I N G H A B I T S

Individual level Team level Organizational level

Resource: The Power of Habit, Charles Duhigg 

T H A N K Y O U

@ B U L E N T _ D U A G I