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CHANGE
Year 1 – the first changes• Every one of us came into the world naked and generally useless
• That first year we change a lot, we learn to
• Feed
• Sit
• Crawl
• Get what we want from the world
• 1st year you change more in a shorter timeframe than you ever do afterwards
• Constant cycle of learning, changing and improving
CHANGE
Life goes on
• Childhood is an amazing time - then we grow up
• We can all remember the moment we thought we knew it all
• I distinctly remember talking to a friend having booked a flight
• I can now go anywhere
• I can do anything
• I know it all
• I was 18
CHANGE
Learn, change improve
• Throughout our lives we learn
• We use that learning to change our behaviours
• These changes leads to an improvement in ourselves
CHANGE
• Think about the you this time 12 months ago
• Or the you 6 months ago in September 2014
• What challenges were you facing
• What was a BIG DEAL in your life at that point?
• If you had that challenge again to day would you deal with it better? Would it be a BIG DEAL?
• I like to think that I was a child 6 months in comparison to the man I am today
The you in March 2014
CHANGE
Learn, change Improve
• I hope we all agree this learn change improve mechanic benefits all of us
• I believe that this process should be replicated in:
• Personal lives
• Our business models
• The digital products that we craft
• You will become greater every day and will mature like
a fine human
• We can all look forward to becoming more awesome
CHANGE
Mindfulness of change
• The first challenge is to be more mindful that change is happening
• The second is to do something about it
• “Begin every day as if it was on purpose”*
*Hitch
CHANGE
We believe the world will continue to change, that rate of change will increase.
Moore’s law presents opportunity
• Removing barriers to entry
• Augmented pace of change
• Connecting society
• Similar advances in bandwidth and storage
• Exponential is really fast
We live in Exponential times
CHANGE
Metcalfe's law states that the value of a network is proportional to the square of the number of connected users of the system
Internet population
• 3 Billion Today
• 5 billion 2020
• Global, egalitarian and meritocratic
Metcalf’s law
• Mobile phones
• Value of the network is user no.’s
• Connecting society
We live in Exponential times
The internet will create much more value…
CHANGE
• Founded 2010, sold April 2012
• 15 employees at sale @ $1bn+
• to Facebook with 5,000 employees, 10 of whom more wealthy than Eastman family
• Founded 1880
• 145,300 employees
• Invented digital photo 1975
• Bankrupt same week as Instagram sale
“Small teams of designers or engineers can make products consumed and paid for by billions, creating vast wealth for their originators”
http://www.newstatesman.com/politics/2014/01/kodak-vs-instagram-why-its-only-going-get-harder-make-good-living
New business landscape
CHANGE
Evolving digital Landscape
• There are no more iFarts
• “App goldrush” hangover
• Business model evolution
• Approach every product with today’s thinking
CHANGE
Evolving digital products for evolving digital people
• The world and its perople change quickly
• What we thought was amazing yesterday will not be so great next year
• We must bring this thinking into the way we create digital products
• Constantly evolve or fail fast
CHANGE
Why
• You don’t want to have a market leading product on the day of launch
• You want to have a market leading digital product every day thereafter
• We live in very competitive world and you have to continuously innovate and continue to change to compete and win
CHANGE
Those who do
• Keep their relevancy, your attention and business
Every 2 weeks
Every 3 weeks
Every month
CHANGE
Our approach
• We have worked hard to adapt our processes to offer “agency lean UX”
• Building for change
• Continuous learning
• Always improving
CHANGE
How• lean UX
– Idea validation
– Talking to people to test relevancy
• agile delivery– Weekly show’s
– Encourage change & improvement
CHANGE
Closing thoughts
• What is your strategy to become more mindful to change yourself, your business your digital products?
• The future will bring change, wake up every day as if it’s on purpose
CHANGE
Thank you
@charlescadbury
putitout.co.uk
#pitoevents