5 TRENDS THAT WILL DRIVE RECRUITMENT & ENGAGEMENT

IN 2015CASA MIAMI@JWTINSIDE | #INSIDEinsights

PRESENTING TODAY:

KAI YEN CTO JWT INSIDE

LORENZO VALLONE SVP/CTO CASA MIAMI

STEPHEN NEMETH EXPERIENCE PLANNER JWT INSIDE

EMILY FEARNLEY MARKETING ANALYST JWT INSIDE

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THE MOBILE LANDSCAPE

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“ 68% OF MOBILE DEVICE USAGE IS AT HOME.”

- HBR.ORG

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IF IT DOESN’T WORK ON MOBILE, IT DOESN’T WORK.

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TREND #1: RESPONSIVE DESIGN IS NO LONGER OPTIONAL

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• 1 BILLION+ MOBILE JOB SEARCHES

• REQUIRES CUSTOMIZED SOLUTIONS, NO MORE “OFF THE SHELF”

• ONLY 16% OF TOP CAREERS WEBSITES WERE MOBILE-FRIENDLY

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TREND #2: UNBUNDLING TAKES HOLD

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VALUE + SIMPLICITY = DELIGHT = USAGE

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TREND #3: APPS AS COMPLEMENTS

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CHALLENGES:• Develop an innovative experience for new

employees to understand the company policies, products, organizational structure, etc. both at the regional level as well as the local level

• Integrate and consolidate different sources of information-Static, video and Web content-from a regional and local perspective.

• Integrate a survey section to validate employee satisfaction for different time intervals

SOLUTION:• Interactive Tablet HR App for Android

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FUNCTIONALITY:• Multilanguage selection• Data capture through a username/password on the App’s

Intro Page • Content from static, video and web sources• Progress data• Surveys• Embedded Help Screen

BENEFITS:• An App Portal where the company can consolidate all of its

HR training Apps (modules)• A more interactive and immersive way to present training

content for new employees• A consolidated resource for all content relating to the on-

boarding process for new employees• A solution that enables the company to gather data and

results through employee satisfaction surveys

TREND #4: EXTENSIBILITY & APP LINKS

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APP LINKS

MOBILE ENGAGEMENT ADS

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RIGHT NOW, USERS HAVE TO

JUMP IN & OUT OF APPS TO PERFORM

SIMPLE TASKS

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APP EXTENSIONS ALLOW APPS TO “TALK” TO EACH OTHER

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TREND #5: PEOPLE WILL READ

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“ THE AVERAGE PAGE VISIT LASTS A LITTLE LESS THAN A MINUTE”

- NIELSEN NORMAL GROUP (2011)

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“ WHY I BOUGHT A HOUSE IN DETROIT FOR $500.”

- BUZZFEED

6,000 WORDS47% OF TRAFFIC FROM MOBILE

THE TRUTH: IT DEPENDS.

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WHY?• LITERARY CONTENT• EXPECTATIONS CHANGED

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MAKE IT WORK: ON SITE• SAVE FOR LATER• SET EXPECTATIONS• THINK CROSS-PLATFORM

RECAP: THE 5 TRENDS• RESPONSIVE IS NO LONGER OPTIONAL• UNBUNDLING TAKES HOLD• APPS AS COMPLEMENTS • EXTENSIBILITY & APP LINKS• PEOPLE WILL READ

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IDEAS• A PRIVATE MOBILE EXPERIENCE TO KEEP CANDIDATES WHO HAVE APPLIED ENGAGED THROUGH ADDITIONAL TESTIMONIALS, INSIDER INFO, AND A

CHANCE TO CONNECT WITH A PEER CURRENTLY IN THE ROLE.

• TURN YOUR EMPLOYEE NEWSLETTER INTO AN INTERACTIVE TABLET EXPERIENCE WITH POLLS, EMPLOYEE FEEDBACK, VIDEOS, AND ENGAGING STORIES.

• MAKE YOUR EMPLOYEE HANDBOOK USEFUL THROUGH AN APP WHICH ALLOWS FOR SIGNING UP FOR BENEFITS, AND KEEPS YOU UP TO DATE WITH PUSH NOTIFICATIONS DURING OPEN ENROLLMENT.

• CREATE A RECRUITMENT APP THAT ALLOWS YOU TO SKYPE WITH A RECRUITER, APPLY, AND PREPARE FOR YOUR INTERVIEW, ALL WITHIN THE APP.

• USING GEOLOCATION AND IBEACON TO ENGAGE CANDIDATES WHEREVER THEY ARE. CANDIDATES WALK INTO A RETAIL FACILITY AND ARE GREETED WITH CUSTOM MESSAGES FROM AN IBEACON ENABLED APP

• ONBOARDING APP EXPERIENCE THAT MORPHS INTO AN EMPLOYEE APP. IT EDUCATES AND INFORMS IN A HIGHLY BRANDED IMMERSIVE WAY.

• EMPLOYEE DISCOVERY APPS. UNLOCKING THE RESOURCES YOU HAVE IN YOUR COMPANY BY ENABLING EMPLOYEES TO FIND OTHER EMPLOYEES WITH SPECIFIC EXPERTISE AND TALENT QUICKLY, AT THEIR FINGERTIPS.

• APPS THAT LET EMPLOYEES SHARE PERSONAL ACHIEVEMENTS AND COMMUNITY PARTICIPATION. A MINI FACEBOOK, BUT COMPANY BRANDED AND CURATED.

LEARN MORE: THE INSIDE 5 ALL ATTENDEES WILL RECEIVE ADDITIONAL INFORMATION TO LEARN MORE ABOUT:

APPS YOU SHOULD CHECK OUT5 RESPONSIVE

SITES YOU SHOULD KNOW ABOUT 5 ARTICLES

YOU MUST READ TODAY5

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THANK YOUFor mobile experience tips, how-to guides and additional resources, contact:

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LORENZO VALLONElorenzo.vallone@casa.ag SVP/CTO | CASA MIAMI

KAI YENkai.yen@jwt.com CTO | JWT INSIDE