6. All rights reserved.6 "Thefirstthingwedo,let'skillall
thelawyers".(ActIV,SceneII) ~WilliamShakespeare
7. All rights reserved.7 ? :?::?? !! :?::??
8. All rights reserved.8 2002 2003 2004 2005 2006
9. All rights reserved.9 ? :: (200611)
10. All rights reserved.10 2005.5.
11. All rights reserved.11 ~~ ~~ v. v.
12. All rights reserved.12 1972617
13. All rights reserved.13
14. All rights reserved.14 (Archibald Cox) (Conscience of the
Nation) (1969~1972) 92(1912 ~2004)
15. All rights reserved.15
16. All rights reserved.16 (Elliot Richardson ) politics ()
ifpursuedconscientiously politicswasthemostdifficultoftheartsand
thenoblestofprofessions.
17. All rights reserved.17 ( )
18. All rights reserved.18 ElliotRichardson U.S. Secretary of
Commerce 1976-77 US Ambassador to the United Kingdom 1975-76 U.S.
Attorney General 1973 under Richard M. Nixon U.S. Secretary of
Defense 1973 under Richard M. Nixon U.S. Secretary of Health,
Education, and Welfare 1970-73 under Richard M. Nixon State
Attorney General Massachusetts, 1967-69 Lieutenant Governor
Massachusetts, 1965-67 U.S. Attorney Massachusetts, 1959-61
Watergate Scandal Refused to fire Special Prosecutor Archibald Cox
Purple Heart Presidential Medal of Freedom 1999
19. All rights reserved.19 (ABA) Model Code of Professional
Conduct :,?::,,??
20. All rights reserved.20
21. All rights reserved.21 (Kahlil Gibran)(Kahlil Gibran)
22. All rights reserved.22
23. All rights reserved.23 ~~ ~~ v. v.
24. All rights reserved.24 ~~ ~~ v. v.
25. All rights reserved.25
26. All rights reserved.26 (1) / /
27. All rights reserved.27
28. All rights reserved.28
29. All rights reserved.29 (2) (1997-2001) IBM IBM
30. All rights reserved.30 OO (1)You are thinking as a lawyer
again (2) (3) (1)You are thinking as a lawyer again (2) (3)
31. All rights reserved.31 IBM EQ on job training (1) (2)Job
training (1) (2)Job training
32. All rights reserved.32 (in-house counsel) legalistic (1)
(2) (3) (4) (1) (2) (3) (4)
33. All rights reserved.33 1986IBMIBM IBM ? IBM (1) (2) (1)
(2)
34. All rights reserved.34 General CounselGeneral (1) (2) (1)
(2)
35. All rights reserved.35 (3) (1) (1) (2) (2) : C ( 2005) : V
( 2006~2008) : C: C (( 20052005)) : V: V ((
20062006~2008~2008))
36. All rights reserved.36 ~~ ~~ v. v.
37. All rights reserved.37 v. SONY SONYSONY SONYSONY(( )) :NO
?::NONO ?? :()?::(())??
38. All rights reserved.38 2007727
39. All rights reserved.39 20078
40. All rights reserved.40 ~~ ~~ v. v.
41. All rights reserved.41 :, :, , , ,,??
42. All rights reserved.42 , , :() :() ,:/ ,:/
43. All rights reserved.43
44. All rights reserved.44 Doing Well by Doing Good (ABA
Journal / December 2000)
45. All rights reserved.45 ,
46. All rights reserved.46
47. All rights reserved.47 ~~ ~~ v. v.
48. All rights reserved.48 100 100
49. All rights reserved.49 // / / /// , () / / / /
50. All rights reserved.50 ,
51. All rights reserved.51 1987 (The Kyoto Protocol to the
Convention on Climate Change) 2005216 (Transactional Legal
Problems)(Transactional Legal Problems)
52. All rights reserved.52 100 100
53. All rights reserved.53
54. All rights reserved.54 100 100100
55. All rights reserved.55 58 8 34 2004 10 37 53 2005 11 38 51
2006 11 37 522007 100100
56. All rights reserved.56 2006 & 2007100 Brand Value 11 8
(ToyotaHondaSonyCanonNintendo PanasonicLexusNissan ) 3
(SamsungHyundaiLG) 2007(Coca-Cola)653 12(Microsoft)5873 IBM
5714(GE) 515 Nokia3375Intel Google44%178 20 (Zara)(Apple)(Nintendo)
(Starbucks)
57. All rights reserved.57 BEST GLOBAL BRANDS 2005~2007
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59. All rights reserved.59 100 (1) (2) 100 (1)(1) (2)(2)
60. All rights reserved.60 (1)(1)
61. All rights reserved.61 (2)(2)
62. All rights reserved.62 100 (1) (2) (3) 100 (1)(1) (2)(2)
(3)(3)
63. All rights reserved.63 Hofheinz Calder(Eastasia Edge)
(1)(1)--
64. All rights reserved.64 (2)(2)--
65. All rights reserved.65 (3)(3)--
66. All rights reserved.66 100 (1) (2), 100 (1)(1)
(2)(2),,
67. All rights reserved.67 (1)(1)
68. All rights reserved.68 YES NO (2)(2),,
69. All rights reserved.69 Harvard Law Bulletin
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