Protecting your Intellectual Property in Latin AmericaAlvaro RAMIREZ BONILLA

1

Topic points • Overview • Trademarks • Patents • Practical Tips

2

3

OVERVIEW

4

OVERVIEW

Trademark Applications per Country Source: WIPO statistics database

0

40000

80000

120000

160000

2000 2002 2004 2006 2008 2010 2012

Argentina TotalBolivia TotalBrazil TotalChile TotalColombia TotalCosta Rica TotalDominican Republic TotalEcuador TotalGuatemala TotalMexico TotalPanama TotalParaguay TotalPeru TotalUruguay TotalVenezuela Total

Trademarks

Trademark Applications Latin America – USA Source: WIPO statistics database

0

125000

250000

375000

500000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Latin America and the Caribbean Total United States of America Total

Trademarks

Regional Patent Applications Domestic vs. Foreign Source: WIPO statistics database

0

15000

30000

45000

60000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Domestic Region Totals Foreign Region Totals Latin American Totals

Patents

Patent Applications per Country Source: WIPO statistics database

0

10000

20000

30000

40000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Argentina Total Brazil TotalChile Total Colombia TotalCosta Rica Total Dominican Republic TotalEcuador Total Guatemala TotalMexico Total Panama TotalParaguay Total Peru TotalUruguay Total Venezuela (Bolivarian Republic of) Total

Patents

Biggest Patent Filers - Latin America Source: The State of Intellectual Property in Latin America, B&R Latin America IP

Firm Name

  Firm Totals 2002-2012

  Industry        

Astrazeneca Ab 2330   Pharmaceuticals      

The Procter & Gamble 1514 Consumer Goods & PharmaceuticalsNovartis AG 1512   Pharmaceuticals      

Qualcomm Incorporated 1404 TelecommunicationsUnilever N.V. 1353   Consumer Goods      

Microsoft Corp 1237 Computer Tchnology & Online ServicesBASF Aktiengesellschaft 1233   Chemicals      

Kimberly-Clark Worldwide, Incorporated 1131 Personal Care Products & Paper GoodsPfizer Products Inc. 962   Pharmaceuticals      

Wyeth 935 Pharmaceuticals

Patents

TIPS Rule: First to file. Use gives no rights on trademarks or patents.

There is no regional protection.

File a trademark or patent application in each country you

want to get protection.

Do not let your distributor manage your trademarks in his

market.

Do not rely just on contracts to protect your trademarks and

patents

info@brlatina.com www.brlatina.com

Alvaro RAMIREZ BONILLA Chairman-Founder

CO Phone : (+57-1) 323 0233 US Phone : 786 231 5185

Fax : (+57-1) 323 0234

t: @alvaro2022 @brlatinamerica

Thank you