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“2016 Business Plan for Attorneys” PRESENTED BY: THOMAS J. FOLEY, ESQ. AND GARY PORT, ESQ.

Marketing Plan for Lawyers

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Page 1: Marketing Plan for Lawyers

“2016 Business Plan

for Attorneys” PRESENTED BY: THOMAS J. FOLEY, ESQ. AND GARY PORT, ESQ.

Page 2: Marketing Plan for Lawyers

SELECTED ELEMENTS OF A BUSINESS PLAN

ELEMENT 1: WHO YOU ARE AND WHAT YOU DO

Page 3: Marketing Plan for Lawyers

ELEMENT 2 OF YOUR BUSINESS PLAN

INFASTRUCTURE Structure and Governance of your firm, if applicable Legal Services Offered Administrative Management Plan Personnel Accounting Software Systems Location and Security Insurance Portfolio Financial management/review

Page 4: Marketing Plan for Lawyers

ELEMENT 3 OF YOUR BUSINESS PLAN

BUSINESS OF LAW Marketing Plan & Strategy Acquiring Clients Competition Website Client Service

Page 5: Marketing Plan for Lawyers

WHO YOU ARE AND WHAT YOU DO

Page 6: Marketing Plan for Lawyers

YOUR LAW FIRM’S LEGAL IDENTITY

LEGAL ORGANIZATION-LLP., LLC, etc. FIRM DESCRIPTION: The Jones law firm

provides criminal defense legal services to individuals charged….

MISSION STATEMENT: At the Jones law firm, we believe that……

Page 7: Marketing Plan for Lawyers

MISSION/VISION STATEMENT

IS THERE WHERE YOU WANTED TO BE THREE YEARS AGO?

WHERE DO YOU WANT TO BE IN THREE YEARS

IT IS NEVER TOO LATE TO MAKE CHANGES AND ADAPT

Page 8: Marketing Plan for Lawyers

ELEMENT 2: INFASTRUCTURE

Page 9: Marketing Plan for Lawyers

ALL GOOD BUSINESSES MUST HAVE A CLEAR STRUTURE INFASTRUCTURE

Structure and Governance of your firm, if applicable Legal Services Offered Administrative Management Plan Personnel Accounting Software Systems Location and Security Insurance Portfolio

Page 10: Marketing Plan for Lawyers

OFFICE STRUCTURE

The Jones law firm shall be structured as follows: Jones-lead attorney Associate Per diem Attorney/colleague association-coverage

Write out the job responsibilities Goal for 2016-more or less staff

Page 11: Marketing Plan for Lawyers

Financial/managementreview of your firm

FINANCIAL REVIEW-LAST TWO TO THREE YEARS

FINANCIAL PROJECTIONS-IF MAINTAIN STATUS QUO

REVENUES BY MONTH FOR THREE YEARS BALANCE SHEET CASH FLOW STATEMENT

Page 12: Marketing Plan for Lawyers

Balance being a Business personwith the practice of law

Page 13: Marketing Plan for Lawyers

BUSINESS OF LAW Marketing Plan & Strategy Acquiring Clients Competition Website Client Service

Page 14: Marketing Plan for Lawyers

WHAT IS MY BUSINESS MODEL

STARTS WITH AN ANALYSIS OF YOUR CURRENT MARKET

What is the current business environment? Opportunities Threats Competition

POSSIBILITY OF OTHER MARKETS

Page 15: Marketing Plan for Lawyers

HOW TO FIND TIME TO BE A BUSINESS PERSON AS A LAWYER

GET A HANDLE ON YOUR PRACTICE!TAKES TIME, EFFORT AND PLANNINGNEED TO HAVE WRITTEN POLICIES AND

PROCEDURES IN PLACENEED TO SPEND TIME EDUCATING

STAFF, MEETING WITH STAFF AND MONITORING STAFF

Page 16: Marketing Plan for Lawyers

CASE SELECTIONCase screening process-written initial

intakeMechanism for immediate responseEducating client-prepare client. You may

not make every court appearance!Fire the difficult client

Page 17: Marketing Plan for Lawyers

MANAGING STAFF

ASSIGNMENT OF TASKS AND TRACKING How to utilize staff Everything you do (almost) can be templated.

Need to live by this philosophy and plan. Training staff is key How to monitor progress-Case management

software/spreadsheet

Page 18: Marketing Plan for Lawyers

MARKETING HOW DO YOU MARKET YOURSELF?

WHAT ARE YOUR SPECIFIC CAPABILITIES

PERSONAL NETWORKING I will do three networking events per week.

MARKETING-CONTENT I will post weekly video blogs; I will draft weekly blog content; newsletters; All new contacts will be tracked