eReplete.com

eReplete.comMarketing Plan OutlinePaul MurphyExecutive SummaryOverall Strategy eReplete.com is a concierge-like cloud-based company serving lawyers working as solo practitioners or in small firms. Executive SummaryOverall Strategy (continued) They may operate either completely from a virtual law office (VLO) platform, a mix of virtual and traditional practice, or totally traditional. Executive SummaryOverall Strategy (continued) The company is able to perform almost any paralegal and administrative tasks the clients need, freeing up their time to develop their practice and broaden their client base. Executive SummaryOverall Strategy (continued) Lawyers will welcome our service as it provides savings to the client and increased profit for the lawyer.Executive SummaryServicesServices include quick, efficient, and reliable legal document production, legal and scholastic research, and administrative services provided through eReplete.com by a network of non-lawyer legal professionals (NLLP) and virtual assistants (VA).Executive SummaryThe Company eReplete.com will be a home-based business with Paul Murphy as the sole proprietor. After it is self-sufficient, or after Debbie Murphy receives her CPA, eReplete.com will convert to a partnership and register as an LLP. Executive SummaryThe Company (continued) eReplete.com will then expand its services to include accounting, financial management, and tax services to lawyers. Executive SummaryThe Company (continued)Lawyers will contact eReplete.com through the company's website with a task request. Executive SummaryThe Company (continued)eReplete.com will immediately clarify, if necessary, the specific parameters of the task, including jurisdictional particulars and the required turn-around time. Executive SummaryThe Company (continued)An agreement will be provided the lawyer that spells out the task and all particulars including the costExecutive SummaryThe Company (continued)Upon receiving approval of the agreement, eReplete.com will issue a RFP to its network of NLLPs and Vas.Executive SummaryThe Company (continued)eReplete.com will approve the best proposal and issue a contract to the NLLP or VA awarded the job.Executive SummaryBrand Statement and Key MessageTo contribute to your success Our business lets you get on with yours. Executive SummaryBrand Statement and Key Message (continued)This statement appears on the website and will appear with any advertising. Executive SummaryBrand Statement and Key Message (continued)It means to convey that eReplete.com is the lawyers one stop shopping source for quick, efficient, and reliable legal document production, legal and scholastic research, and administrative services.Results of External and Internal ResearchThe only research done so far was accomplished by discussing the idea of eReplete.com with legal professionals for their feedback. Results of External and Internal Research (continued)The results have been positive. As part of my course study at DU, I initiated a directed research focused on this project and under the mentorship of an online business owner and attorney in Chicago.Executive SummaryResults of External and Internal Research (continued)Surveys using tools like SurveyMonkey to elicit responses from lawyers and NLLP are an option. Also, initiating a group on LinkedIn to discuss this idea with NLLPs, as well as eliciting responses from VAs on VirtualAssistantForums.com. Description of the Target MarketeReplete.com will target two ends of the legal community. Lawyers are at one end and NLLPs and VAs are at the other. Description of the Target Market (continued)The lawyers need not have a virtual presence, except with eReplete.com. Description of the Target Market (continued)But attention will be placed on seeking the business of virtual law offices or those firms with some virtual presence as well as a traditional platform. Description of the Target Market (continued)The NLLPs and VAs will interact with eReplete.com via the internet and secure portals, if necessary.Strategies and TacticsPublic RelationsSocial media, the website and the blog are used to shape and maintain the image of eReplete.com. Strategies and TacticsPublic Relations (continued)When appropriate and available, articles will be submitted to reputable blogs and e-magazines for publication. Strategies and TacticsPublic Relations (continued)E-books on relevant topics will be published on Amazon.Strategies and TacticsBrandingThe brand phrase -- To contribute to your success Our business lets you get on with yours will be used wherever the business name, eReplete.com, appears.Strategies and TacticsBranding (continued)The main phrase -- Our business lets you get on with yours will sometimes be used alone.Strategies and TacticsAdvertisingInvolvement with Twitter, Facebook and LinkedIn is one form of advertising. Strategies and TacticsAdvertising (continued)Active participation on VirtualAssistantForums.com is another form of advertisement.Strategies and TacticsAdvertising (continued)eReplete.com and MURFEZbLAWg can be promoted using Squidoo, Manta, Google AdWords and Google AdSense. Strategies and TacticsSocial MediaeReplete.com has a presence on Twitter and Facebook. Both will post entries made in MURFEZbLAWg.Strategies and TacticsBlogThe blog, MURFEZbLAWg, is devoted to discussions that concern lawyers, NLLP, and VAs. Strategies and TacticsBlog (continued)The website may also have a blog specific to topics that arise on the website. But there will be a link to MURFEZbLAWg.Strategies and TacticsWeb siteThe website for eReplete.com is still under construction but can be reached by clicking on the sight. Strategies and TacticsWeb site (continued)MURFEZbLAWg will link back to the website and vice versa.Strategies and TacticsAction PlanThe most important objectives for the months prior to the launch date of January 1, 2014, are:Strategies and TacticsAction Plan (continued)1.Finish eReplete.com.2.Create a LinkedIn group aimed at NLLPs and VAs to discover and create interest and the eReplete.com concept.3.Use Twitter to generate discussion with lawyers about the eReplete.com concept.Strategies and TacticsAction Plan (continued)4.Post relevant articles on MURFEZbLAWg and original writings to create a perception of your expertise.5.Use Camtasia (or a similar software) to make instructive and informative videos to post to MURFEZbLAWg or eReplete.com and to YouTube.6.Use SurveyMonkey (or a similar site) to construct simple surveys to send to lawyers to create interest in the eReplete.com concept.Strategies and TacticsAction Plan (continued)7.Investigate working on collaborative activities to network with lawyers, NLLPs, and VAs.8.Become active on VirtualAssistantForums.com.SWOT AnalysisDevelop a SWOT analysis by the end of the summer for a more clear picture of what needs to be accomplished before the launch date of January 1, 2014.BudgetNo budget is needed to proceed through the summer, anyway. Within two months of the launch date, all budgetary considerations must be revisited.