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The Quality Formula
John Short
Obstetrician and Gynaecologist
Christchurch
• The formula
• Discuss components
• Present relevant data
• Explore expectations
• Propose challenges and pitfalls
About me
About me
• British
• O&G
• NZ 10 years
• Gynaecological surgery
Accident Compensation Corporation
• Crown Entity
• Accident insurance
• State levies
• No Fault
• Treatment Injury
Medical Indemnity
• $1800 pa
The Health and Disability Commissioner
• The Health And Disability Commissioner is a New Zealand Crown Entity responsible for promoting and protecting the rights of health and disability consumers (*), and facilitating the fair, simple, speedy, and efficient resolution of complaints.
The Health and Disability Commissioner
• Investigates
• Recommends
• Refers for disciplinary proceedings
• Refers to the medical council
• “First do no harm”
• “First don’t get sued”
• “First don’t get referred to the regulatory authorities”
The Quality Formula
•Satisfaction
The Quality Formula
•Satisfaction = Outcome
The Quality Formula
•Satisfaction = Outcome - Expectation
The Quality Formula
•Satisfaction = Outcome - Expectation
• Satisfaction drives complaints, litigation etc
• Why not just lower expectations?
• High expectations encourage good outcomes
• We should aim to meet expectations
• We need to understand expectations
• The aim is not to lower expectations but to encourage realistic expectations
Google results
• Psychology
• Marketing
• Hospitality
• Weight loss industry
Google results
• Expectancy theory
• Expectancy disconfirmation
• Expectancy violation
Google results
• Journal of business research
• Organizational Behaviour and Human Decision Processes
•Which field of medicine has studied this the most?
Satisfaction
“the problem with satisfied patients”
• Higher healthcare and prescription costs
• More likely to be hospitalized
• More likely to die within 4 years
• Patients are frequently very satisfied with hospitals that have below average outcomes
“the problem with satisfied patients”
• Treating patients as consumers
• The customer is always right
• Focusing on what patients want may mean they get less of what they need
• Put pressure on the system to do what it can’t instead of what it should
Outcome
• The result of treatment
Outcome
• Multiple factors
Outcome
• Skill, training, expertise
• Teamwork
• Systems, processes, culture
• Standards of care *
• The patient
OUTCOME
EFFORT
• Outcome is a constant
Expectation
• Anticipated result of treatment
Expectation
• Anticipated result of treatment
• Anticipated experience / process of care
Patient D
• Laparosocopic hysterectomy and excision endometriosis
• Private hospital
• Pelvic pain ?endometriosis ?adenomyosis
• 1 week later significant haemorrhage
• Public hospital
• Further surgery required
Patient D
• Indication for hysterectomy debatable
• Patient couldn’t afford private care
• Blood loss exagerated
Patient D
• Complained about care in Public hospital
• Nursing care
• Delays for tests
• Delay in arranging surgery
• Plus unresolved issues from 1 year prior, with one specialist in particular
• However very satisfied with private specialist
Expectations
• Specific to ‘treatment’ (test / consultation / birth)
• General to care
Expectations
• Specific to ‘treatment’ (test / consultation / birth)
• General to care
HDC
•Commonest services complained about:
• Mental Health
• Emergency Dept
• Maternity
What is the next commonest service to be complained about?
What is the next commonest service to be complained about?
• Orthopaedics
Commonest reasons for complaint
• Misdiagnosis
• Inadequate treatment
• Unexpected treatment outcome
Commonest reasons for complaint
• Misdiagnosis
• Inadequate treatment
• Unexpected treatment outcome
Other reasons
• Disrespectful manner/attitude
• Poor communication
• Inappropriate comments
• Cultural issues
• Inadequate information
• Professional conduct
General expectations- Code of Rights
General expectations- Code of Rights
• Treated with respect
• Dignity and independence
• Services of an appropriate standard * (credentials)
• Effective communication
• To be fully informed / informed choice and consent
General expectations- other
• Professionalism
• Compassion / Empathy / Humanity
• Attention
• To be thorough
• Certainty
Challenges and Pitfalls
• Health literacy
• The ‘patient care paradox’
• The ‘pygmalion’ phenomenon
• Expectation violation
• Perception vs reality
literacy
• 46% of Australian women aged 15-74 have a literacy level of 2 or less
• Good health literacy
• Bad health literacy
• Pseudo-literacy
Challenges and Pitfalls
• Health literacy
• The ‘patient care paradox’
• The ‘pygmalion’ phenomenon
• Expectation violation
• Perception vs reality
The consumer satisfaction paradox
• Intervention wins every time
Challenges and Pitfalls
• Health literacy
• The ‘patient care paradox’
• The ‘pygmalion’ phenomenon
• Expectation violation
• Perception vs reality
Challenges and Pitfalls
• Health literacy
• The ‘patient care paradox’
• The ‘pygmalion’ phenomenon
• Expectation violation
• Perception vs reality
• Anchoring bias
Challenges and Pitfalls
• Health literacy
• The ‘patient care paradox’
• The ‘pygmalion’ phenomenon
• Expectation violation
• Perception vs reality
• The difficult patient
• Standards of care
• Supervision of junior doctors
• patient introspection
• The ‘apology paradox’
• The family
• The spectre of uncertainty
• How to deal with the patient you don’t like?
• The difficult patient
• Standards of care
• Supervision of junior doctors
• patient introspection
• The ‘apology paradox’
• The family
• The spectre of uncertainty
• “What our profession needs is wise doctors who understand shades of grey, not geeks who think in black and white”
• “What our profession needs is patients who understand shades of grey, not geeks who think in black and white”
• “What our profession needs is patients (and families) and lawyers and regulators and managers/leaders and politicians who understand shades of grey, not geeks who think in black and white”
Summary
• Satisfied patients don’t complain
• Outcomes are very important
• Don’t forget Expectations
• The formula can’t be cheated