Company Overview & Services Package Presentation Co

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Company Overview• At Vertical Domination, we’ll illustrate a whole new

way to creatively approach your internet marketing efforts. Our cutting edge strategies are moderately priced, and will enable you to integrate aggressively with traditional advertising forms of media, while separating your company from the competition no matter who they are or where.

More Company Overview • At Vertical Domination, we provide measurable

results along with actual factual data that you, or someone in your organization (of your choosing), will be able to track these metrics in real time.

• We offer real time analytics for our clients. This way you can see exactly what your advertising dollars are going towards.

Services we offer our clients…• Drip Email• Landing/ Lead Capture

Page• Lead Generation (B2B)• List Management• Pay Per Click (PPC)• Pay Per View (PPV)

• Search Engine Marketing (SEM)

• Search Engine Optimization (SEO)

• Search Engine Strategies (SES)• Targeted Marketing

Campaigns• Value Propositions

Services we offer our clients…• Blog• Branding• Drip Email• Landing/ Lead Capture Page• Lead Generation (B2B)• List Management• Pay Per Click (PPC)

• Pay Per View (PPV)• Search Engine Marketing (SEM)• Search Engine Optimization (SEO)• Search Engine Strategies (SES)• Targeted Marketing Campaigns• Value Propositions• Web Design

Blog• Definition: a type of website or part of a

website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Branding• Definition: is the identity of a specific

product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan.

Drip Email• Definition: Drip email is the process of

automatically "dripping" emails to contacts or prospects on a scheduled basis. Emails are prepared in advance and go out in timed intervals of your choosing until the series is completed.

Landing / Lead Capture Page• Definition: sometimes known as a lead

capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Lead Generation (B2B)• Definition: (commonly abbreviated as lead-

gen) is a marketing term that refers to the creation or generation of prospective corporate interest or inquiry into a business' products or services.

• Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers.

List Management• List Management: is described as the process

of cleaning, correcting, scrubbing, and deduping (removing duplicate entries) your list of contacts.

Pay Per Click (PPC)• Pay Per Click (PPC): is an Internet advertising model

used on most websites, in which advertisers typically pay their hosts when their ad is clicked. This process makes it so search engines, and advertisers bid on keywords or keyword phrases relevant to their target market.

• Content sites commonly charge a fixed price per click

rather than use a bidding system.

Pay Per View (PPV)• Pay Per View (PPC): is similar to Pay Per Click

however, instead of paying every time someone clicks on your website. You pay every time someone actually views your website.

• This type of service is typically cheaper than Pay Per Click, yet not quite as accurate in tracking metrics.

Search Engine Marketing (SEM)• Search Engine Marketing or SEM: is a form of

Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

Search Engine Optimization (SEO)

• Search Engine Optimization or SEO: is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Search Engine Strategies (SES)• Search Engine Strategies (SES): is easily

defined as the strategies utilizing SEO & SEM.

Targeted Marketing Campaigns• Targeted Marketing Campaigns: is a type of

advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, purchase history, or observed behavior.

• Two principal forms of targeted interactive advertising are behavioral targeting and contextual advertising.

Value Propositions• A Value Proposition is the analysis and

quantified review of the benefits, costs and value that an organization can deliver to customers and other constituent groups within and outside of the organization. It is also a positioning of value, where Value = Benefits - Cost (cost includes risk)

Web Design• Web design is the skill of creating an online

presentation of content (typically in a hypertext or hypermedia format) that is delivered to an ‘end-user’ through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, blogging clients and RSS readers.

Pricing & Packages (USD)• $100 an hour initial consultation*

* Minimum 2 hours

• Blog = $50 initial setup $20 per updated post • Branding/ Logo Design* = $500 * Includes Logo Design, company letterhead , and 500 business card

• Drip Email* = $0.10 per email address • Email Blasts* = $0.10 per email address

* Volume Discounts available for 10K or more

• Landing Page/ Lead Capture Page = $200

Pricing & Packages (USD)• List Management* = $1 per record * 500 record minimum

• PPC & PPV = 10% of income• SEM, SEO, SES = 3 Various Packages available Be sure to ask about our premium plus package!

• Targeted Marketing Campaigns =$500 Setup fee + $0.25 per record (2000 Record Minimum)

• Value Propositions* = $50 per hour *2 hour minimum

• Web Design = Varies in Price typically starting @ $700 USD

Contact Information

http://verticaldomination.wordpress.com

www.verticaldomination.com

www.twitter.com/vertcom

Cy @ (972)-955-2862 or (214)-491-0344

cy@verticaldomination.com / jhurt@verticicaldomination.com