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Musement (http://www.musement.com) is your access to arts, made simple. We love arts and culture and our mission is to fundamentally improve how people discover and access art venues and events around the world, bringing unity and simplicity to such fragmented market. Be inspired by our editorial team’s suggestions or find your favourite venue at www.musement.com. We fill in the need for a trusted aggregator providing all information, ticket sales and pertinent suggestions on museums, monuments, archaeological sites and theatres to global travellers in just one place. We have recently launched with a portfolio of 50+ venues in Italy and plan to end the year with over 100 in Italy, France, Spain, the UK, the US and possibly even more countries, with new additions every week. Future plans include the launch of a mobile app to help customers visit the places they have chosen and the addition of e-commerce for merchandising services.  Five are the pillars of Musement, each one corresponding to a key customer benefit: 1. Universal access: all information and tickets in just one place. 2. Sm(art) discovery: not only the best-known sites, but suggestions for the "hidden gems" known only by locals. 3. No more lines: possibility to purchase advance tickets and skip the lines at all venues. 4. Immediate confirmation, immediate entrance: the e-mail sent after purchase is all users need to get into their booked event/s. 5. Transparent rates + official tickets = no need to worry: Musement has established trusted partnerships with venues and cultural institutions. The company is based in Milano, Italy and we are often traveling around the world. You can follow us at www.twitter.com/musement and www.facebook.com/272965166151017.
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Your access to arts. Made simple.
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But don’t museums already sell 0ckets online ?
So why do we need your service ?
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People already buy 5ckets online to try and skip lines, but…
Today
… 3 different websites/apps for 3 museums in the same city… … and some do not even sell online !
= One website/app for the top300 venues globally
Duplica-on of forms, credit card inputs, UI nightmare, par-al info, … And NOBODY downloads >2 museums apps !
Universal, one-‐stop service
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‘Search’ has obliterated ‘discovery’… which for arts is not a good thing
We help you find the
hidden gems
Planning a trip to Rome, people usually Google this…
… and this…
… and they might end up missing this!
Colosseum
Sis-ne Chapel – The Va-can
Musei Capitolini
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Fragmenta5on and confusion currently harm consumers
What has an official price of 6,50 € …
… is someFmes sold at 20 €… … and even at 69 € !
We are official, transparent, trusAul
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Arts & ‘foreign’ visitors are oKen neglected by 5cke5ng plaLorms
TickeFng plaKorms typically focus on sports and concerts…
… and even those who include arts focus on ‘locals’ as their primary target
We improve ‘foreign’ travellers’ experience of arts around the globe
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We fill in the need for a
trusted aggregator
for arts and culture
to provide ‘unified’ transac0ons,
informa0on and per0nent sugges0ons
to private travellers globally
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‘Musement’ in a nutshell
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Universal, verFcal
Target: private travelers, 30-‐50
Data analysis / CRM
SyndicaFon / affiliaFon
MulFple plaKorms Editorial +
VAS
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Our key promises to the consumer
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Your access to arts. Made simple.
Universal access
(sm)art discovery
Immediate confirma5on, immediate entrance
Transparent rates, official
5ckets
All info and Fckets in just one place
Not only the best-‐known sites, but suggesFons for the "hidden gems" known only by locals
No need to worry: we are trusted partners of
venues and cultural insFtuFons
Skip the line: the e-‐mail sent a_er purchase is all users need to get into their booked event(s)
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Web layout
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Event
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App and VAS “before” and “during” the visit
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§ App iOS / Android
§ Geo-‐localizaFon
§ Services “towards the museum” (direcFons, suggesFons, info, …)
§ 2014: services “inside the museum” (audio/video guide, maps …)
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Services “aKer” the visit (e-‐commerce) – 2014
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§ One-‐stop-‐shop for merchandise and catalogs offered by the individual museums
§ Post-‐visit purchase suggesFons with a personalized ‘push’ strategy
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Advantages for the Supply Chain
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§ AddiFonal e-‐commerce plaKorm
§ Integrated cart
§ ‘3rd Party vendor 2.0’ § TransacFon volume § Extra margins, no
cannibalizaFon § More control towards
reseller/aggregator
§ One-‐stop-‐source § Simple and
universal § User Experience § Personalized
RecommendaFon
§ Extra visibility for free § Data sharing § New revenue sources § Extra push for those
with less flow MUSEUMS VISITORS
‘STORES’ /MERCHANDISERS
TICKETING PLATFORMS
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Technology: a plaLorm with scalable, modular elements…
To do FABIO: Slide discussa ieri in cui indicare che la ns piattaforma disaccoppia frontend da backend permettendo interazioni diverse a monte… … e che usa elementi scalabili pro futuro (Adyen/eNett, Vivocha, Zendesk, Kissmetrics, …)
DATA TIER DATABASE AND STORAGE LAYER
LOGIC TIER BACK-‐END AND BUSINESS LAYER
PRESENTATION TIER WEB APP, WIDGET, API, APPS
§ LOW LEVEL API INTEGRATION: FNAC, VIVATICKET, TELEART § DB & STORAGE APP
§ INTERNAL API § PAYMENT INTEGRATION § BUSINESS RULES
§ WEB APP INTERFACE § MOBILE APPS § WIDGET / AFFILIATION § MUSEMENT API
LAYER INTERNAL ELEMENT EXTERNAL INTEGRATION
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… which can manage a variety of opera5onal models…
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CONTENTS BOOKING PAYMENT INVOICING
API connector
spider
API connector
bot voucher
VANs or virtual CC
DD payment
whole 5cket
separate service fee
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… ready to syndicate APIs/widgets to drive traffic
Affilia0on / cart integra0on with OTA + widget on travel guides, blogs, etc
API Widget
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Inbound marke5ng will be based on editorial + community building
Blog Own team +
guest bloggers
Reference tool for arts/
culture
Social Own page Pages of venues offered
Cultural tourism pages
Improve site ranking, drive traffic
Community of art-‐loving travelers
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Founders’ Team
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He coordinates operaFons, negoFates partners’ agreements and deals with investors. Founder of media consultancy firm ON CUBED, which he currently manages, he was the MD of IPTV-‐digital media unit at Fastweb, a company he joined at the startup. He started his career at Bain & Co, a_er graduaFng in Business AdmnistraFon at Bocconi University.
An expert on web analyFcs and markeFng, he also designed our technological plaKorm. As Chief Data & AnalyFcs Officer at iProspect (Aegis Media group) he works planning digital markeFng campaigns for several global clients. A Computer Science Engineer, his whole career has focused on data analysis, at PwC and ShinyStat.
Known and trusted by all key players in the “arts & culture” sector, he helps increase the number of venues and exhibiFons which sell their Fckets on Musement. He supports GiunF Arte ExhibiFons & Museums in organizing and markeFng art exhibiFons globally. The business side of arts has been his focus at previous employers ClassicaTV and SkiraClassica, a_er graduaFng in Economics and early experiences at Fastweb.
He coordinates the editorial team and strategy and liaise with the PR/markeFng of our partner venues. Partner at media consultancy firm ON CUBED, he has spent the past 13 years in the TV business at De AgosFni, Fastweb and Sitcom. A graduate in ComparaFve Literature, he has founded a publishing house, a restaurant guide and has writen for L’Espresso, IlFoglio and Enciclopedia Treccani.
Alessandro Petazzi
CEO
Fabio Zecchini
VP Technology & Digital MarkeFng
Paolo Giulini
VP Offer PorKolio Development
Claudio Bellinzona
VP Content
Your access to arts. Made simple.
