Biz Deck

We are awesome at building educational products on law

Online Legal Courses

Indian Educational

Institutes

Online Technology and Content

Delivery Mechanism

Legal Content Expertise

What do we do?

The small business owner and start-ups

Who needs business law?

How many SMEs in India?

http://articles.economictimes.indiatimes.com/2013-06-09/news/39834857_1_smes-workforce-small-and-medium-enterprises

Who needs business law?

Mid to senior level corporate managers

Who needs business law?

College Freshers entering the workforce

How many fresh graduates in India?

• http://en.wikipedia.org/wiki/Education_in_India

No. of Fresh GraduatesPercentage Employable

65 lakh Fresh Graduates every year – Less than 10% employable

Knowledge of business law is critically required by?

Engineering Graduates - 10 lakhsMBA Graduates - 4 lakhsMedical Graduates - 0.4 lakhsLaw graduates - 0.9 lakhs

Total Adressable market of 12.5 Lakhs fresh graduate students

Why do SME owners, managers and fresh graduate need a working knowledge of business law?

Business Owners Corporate Managers Fresh Graduates

Business and law are inseparable

Understanding contracts Increase employability

Gain competitive advantage International business law Value add to the resume

Raising investment Intellectual property law Understand the business environment better

Managing employees Understand business regulations

Dealing with litigation Conversing better with company lawyers

Who makes our core team?

Ramanuj MukherjeeFounder

Role: Strategy, team building, social media marketing, product management, tie-ups

Past:Associate at Trilegal , part of the Private Equity and M&A team

Founded CLAThacker and BarHacker which are test prep for students appearing for CLAT and All India Bar Exam

Popular blogger with blogs on life, education and a variety of business laws

Won the President of India’s award for creative writing

Alumnus of NUJS, National Law University – Kolkata

Former editor of Indian Journal of Law and Society

Who makes our core team?

Abhyudaya AgarwalFounder

Role: Content creation and delivery, user experience, operation, CFO

Past:

Associate at Trilegal , part of the Corporate and Restructuring team

Founded BarHacker which is test prep for students appearing for the Indian Bar Exam

Editor of NUJS Law Review – was ranked the best peer reviewed law journal in India during his tenure

Was the face of many advertisements as a kid ; popular blogger on law and personal development

Alumnus of NUJS, National Law University - Kolkata

Who makes our core team?

Pallavi PareekCo - Founder

Role: Business development, sales, administration, content creation

Past:Independent management and organizational development consultant

7 years of experience of working with startups and family businesses in Philippines and India

Spent 14 years in Philippines studying and working

President’s Lister and Dean’s Lister (highest academic honor) in BSc in Computer Sciences (AMA Computer University) and MSc in Management from University of Asia and Pacific

Volunteered in India and Philippines to teach underprivileged children

Who has backed us?

National University of Juridical Sciences, Kolkata

Top 3 Law University in India

Backing:

The current course offered on our platform is in association with NUJS (on a revenue sharing basis)

They have certified our course and hosted our course on their official website

The certificate that a student gets after successfully completing the course is given by NUJS

The link: http://startup.nujs.edu

What is our business model?Content Technology

Expertise Legal Knowledge Law University Affiliation

• Temporarily using customized licensed LMS from Tru Tech, a Mumbai based company

• Building an in-house LMS from bottom-up across web, smartphones and tablets. Launch by end of 2013

• Aggressively building and hiring a tech team

• Already tied up one of the top 3 law universities in India

• In advanced talks with FICCI (Federation of Indian Chambers of Commerce and Industry) and ILI (Indian Law Institute) for creating law courses

• In exploratory talks with other leading universities in India like IIFT , NLU Delhi and TISS

• We have extensive domain expertise in building educational products for law

• Built law entrance exams and BAR exam test prep products

• Current product is on business law

• Upcoming products on Foreign Investment law, women’s right and enforcement

We build the world class content and

delivery technology

Alternate Revenue

Generation mechanism

We market

the course

What is the value to Universities when they partner with us?

What is our Go-To-Market roadmap?

Today•B2C – we directly sell the courses to the consumer •Lead generation: Strong social media marketing with blogs, hangouts, webinars along

with free talks and paid workshops at colleges and forums•Conversion: Leads are mostly converted over phone calls and through email marketing•Institutional tie-ups – 1 top law university

Tomorrow•Mix of B2C and B2B•Strategic business tie-ups with colleges and similar institutions •Building globally benchmarked content delivery mechanism and tech expertise•Institutional Tie-ups – 5 prestigious institutions

Day after •Mix of B2C and B2B•Massive online paid courses •Institutional Tie-Ups – 10 prestigious institutions

Who are our target partner institutions?

High Level Talks

Initial Talks

Approaching for talks

What traction have we got till date?

Batch 4 - Projected

Batch 3 - Ongoing*

Batch 2

Batch 1

0 200 400 600 800 1000 1200 1400 1600

1500

700

476

327

400

110

106

167

Converted Interested

Course Fee- Rs 20000

Course Fee- Rs 23000

Course Fee- Rs 21000

* Enrolments are currently going on. Projected enrolments are 200.

What do our customers look like?

*For Batch 1 & 2 only

63%

37%

Male Female

66%

17%

7%

10%

Students Working ProfessionalBusiness Owners Others

Batch 1

Batch 2

Batch 3 - O

ngoing &

Projected

Batch 4 - P

rojected

02000000400000060000008000000

10000000

All figures in Rs

What does our revenue projection look like?

* Costs have been estimated to be 16 percent of the total revenues, except for the first batch.

How do we compare with our competition?

Ran the Indian BAR exam in association with Bar Council of India for two years before losing the contract to an IT services company

Raised 16.4 Crore investment; in existence for 6 years

Runs one law course with NUJS and other courses without any affiliation

NUJS course running for 3 years, 150 students enrolled

The latest entrant to this space

Run by a senior lawyer

Not raised investment till date ; in existence for less than a year

Has started a course with GNLU, Gandhinagar

Runs a test prep course for BAR exams called Bar Hacker

Not raised any investment till date ; in existence for 14 months

Runs one major course with NUJS ; course running for a year, 360 students enrolled in 1 year

In advanced talks with FICCI, IIFT and TISS for different law courses

What barriers to entry are we focusing on?Specialized MarketplaceA marketplace of courses built around an ‘intelligent’ internship portal

The marketplace will also help us to provide jobs and internships to our students

The intelligent platform will suggest courses and skills to people who fail to secure desired internships or jobs

Tie ups - colleges & universities

We are building relationships with colleges and universities in our target group with two focuses

1. Premier universities with whom we can create courses

2. Colleges which will enter into MoU with iPleaders and degree awarding university (eg. NUJS) to make their students more employable

Unique Industry CollaborationsWe are building relationships with industry bodies like FICCI, CII, AIMA, Six Sigma, BCI and such other bodies to make legal education more accessible

Once in place, it will be difficult for competitors to replicate these relationships

Challenge #1

Building a sales team Solution: technology to streamline lead generation and

conversion as well as hiring

Challenge #2

Quality management as number of courses increaseSolution: building adequate processes and being highly

connected with users through an interactive LMS

What hurdles are ahead and how do we plan to overcome it?

What are possible exit options?

Fits seamlessly with the higher education division of Pearson

Completes their legal and paralegal course solutions and skill enhancements sub-division

Gives them access to tie-ups with top Indian Universities

Integrates seamlessly with their legal education vertical

Will add depth to course content and technology

Give them greater access to the Indian market

Adds to NIIT’s skill and employability development portfolio

Completes their business education portfolio offerings

Contact us: +91 – 9804123454 or ramanuj@ipleaders.in